Sales and Marketing
7 Costly B2B Social Media Marketing Fails
Social media is better at one-on-one—B2C—marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen’s The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies “are a better fit” for B2B for a variety of reasons….
Retargeting: Who Do You Have in Your Sights?
I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS…
Why You Should Care About Social Listening
What the heck is “social listening?” Another marketing buzzword? Well yes, it is! Ya gotta love marketing for all its new fangled terms and phrases that creep into our vocabulary. I was a Tweetchat guest…
Are Your Sales Suffering Due to These Common Faults?
If I make a mistake even a big one, as I’m typing this article, I can simply select the text, delete it and then correct it. You don’t always have that ability in sales….
How to Scale Native Advertising for Content Distribution
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and…
What About My Goals? A Time for Selfishness
I had a call from a frustrated sales person. He said, “Dave, I read your stuff all the time. You are relentless in focusing on the customer, their problems, and their goals. I get it,…
5 Expensive Mobile Marketing Mistakes
I’m cursed, really I am. I’ve been in marketing for the better part of a decade, and I’ve seen it all. So, I cringe when I see people doing things the wrong way. Yes, I’m…
Automate Your Content: 7 Proven Solutions to Life Made Simple
Automating parts of your business can be a very effective means of enhancing visibility, as well as making your role in the business much easier. Any new piece of content that you publish won’t be…
How to Use Images in Your Content Marketing Strategy
Content marketing requires much more than written text to really be effective. The real trick to getting noticed by both your prospective customers and the algorithms that rank your site in the search results pages…
Facebook Company Pages Score High with US Consumers
If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of…
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