Sales and Marketing
7 Ways to Avoid Online False Advertising Claims
A lot of business owners don’t realize that advertising is regulated by both the federal and state governments. Any advertising that deceives or misleads can be considered unlawful. Even if you didn’t intend for the…
Things to Check Every Month in Google Analytics
As a small business, you will naturally be working harder to keep on top of competition. You want to have a strategy based on current statistical analysis to drive the productivity and expansion of your…
Essential Tips to Create a Successful Business Raffle
Raffle fundraisers can be very successful and relatively easy campaigns for businesses. Great for boosting publicity, attracting a bigger customer base and raising funds for a good cause, raffles are cost-effective way to make a…
Getting the Most Out of Your Mentor–Mentee Relationships
As you already know, the internet is chock-full of advice on how to boost your career success. While most of these are helpful (I’ve written quite a few myself), they seem to largely focus on…
Are You Ready to Go Native?
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like…
Why Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one…
5 Keys to Crossing the Chasm to Mainstream Customers
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the…
Event Tips and Tools for 2017
Each year it’s important for event professionals to look to the year ahead and plan for future trends. With the ever-changing technology landscape, it’s a no-brainer that one must be up to date with all…
Account Management: The Challenges of Incumbency
Account Based Everything is a huge topic these days. Everyone is account focused, they want to grow their relationships, increase penetration and grow revenue. Developing our accounts is a huge opportunity. There’s huge amounts of…
The Marketing Trends You Need to Know About Moving into 2017
Every year brings new technology and trends in marketing that can affect your franchise … for better or worse. Knowing what’s coming up in 2017 can help you plan your marketing strategy around it as…
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