Sales and Marketing
Find Your Sweet Spot
Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet”…
The Future of Text Message Marketing in 2017
Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke and Dunkin Donuts, and other major players are adopting text…
10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit…
I Got a Negative Google Review: Now What?
As a search marketer, one of the most important jobs I have is making sure clients have a positive Google review profile. This not only ensures better ranking power, especially for local businesses, but it’s…
Increase Sales by 30% Using Your Basic Business Data
The media often highlight companies that spend hundreds of thousands of dollars on big data solutions that reveal patterns and trends in customer behavior and interactions. “Big data” is a buzzword, but only large businesses…
3 Ways to Boost Social Media Presence
Social media is the great new marketing landscape. In fact, if you don’t have a social media presence yet, you’re setting yourself up for failure. Studies have shown that 84% of Millennial consumers check out…
8 Inspiring Guerrilla Marketing Examples
Guerrilla marketing, true to its name, is one of the sneakiest little strategy toolkits that small businesses can pack into their marketing arsenal. And in terms of return on investment (or put more plainly, bang…
5 Ways to Thank Your Customers with Autoresponders
Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build…
5 Easy Ways YouTube Videos Can Keep You Out of Trouble
The beautiful part about the Web is how convenient it has made the purchasing process for your business. Unfortunately, that is also where the nightmares can begin. If you understand the power of YouTube that…
Social Media and Small Business: What You Need to Know
The time when social media was to be considered as “something for the youngsters” has passed. Today popular social platforms like Facebook, Twitter, Instagram, and the like, have become marketing giants. Over 2/3 of internet…
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