Sales and Marketing
How to Convert “Likes” into Meaningful Behavior
If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April…
Help! My Digital Display Ads Aren’t Working
I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said back to her….
6 Social Media Lessons from Popular Brands
Don’t Ignore Your Social Followers Now that just about every business has a social media presence, the traditional days of customer service are long gone. Some customers may still call or email your company directly,…
How to Optimize Your Content for Google Answer Boxes
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are…
Offseason SEO for Local Businesses
Landscapers, swimming pool service companies, golf courses, ski resorts. What do they all have in common? Their businesses and activity is dictated by the season. Each of these businesses, and others, have entire months when…
5 Best Practices for Amplifying Influencer Content
Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your…
7 Proven Ways to Use Digital Signage in Your Small Business
You’ve probably been to your local fast food chain and noticed that they’ve switched to digital signage for displaying their featured menu items. And if you stop by big stores, you would notice that most…
Small Businesses on Instagram: How to Use the Platform
Instagram’s user base is growing at speed passing the 600 million follower mark back in December 2016. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising…
8 Ways to Market to Customer Emotion as Well as Logic
The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. In fact, some of…
6 Ways to Drive Traffic to Your Website in 2017
Making a strong identity in the digital world is never easy. You might have a website with a simple design, which is functional and attractive, along with the content. But the crowd does not turn…
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