Sales and Marketing
Are You a Commodity or Are You Different?
One of the first questions we ask a new client is “how are you different?” We usually hear things like: Our people are better Our products/services are better But rarely do we hear, “we do…
We Always Make an Impression
There was an interesting comment in one of my latest rants, “God, Save Me From Clueless LinkedIn Prospecting.” The reader said, “At least he made an impression you will never forget.” He’s absolutely right! Every prospecting…
5 Ways to Turn Today’s Leads into Tomorrow’s Customers
There are a lot of statistics out there that say successful businesses should end up closing about one out of every three calls. But I know from experience that this is often not the case, and I’ll tell you…
Learn Qualities of a Good Networker
At a recent seminar I was asked ‘What are the qualities of a good networker? What makes a good networker?” The short answer… look for new friends! The Business Network International, the world’s largest networking…
5 Tips for Attending an Overseas Business Conference
When preparing for a business conference overseas, first and foremost; know something about your destination either by reference or Internet research. You should also have the full details about the business conference that you are…
When to DIY and When to Hire a PR Professional
It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you…
The Small Business Guide to Facebook Advertising
Facebook can be a great way of engaging customers or just getting some brand awareness. But, not everyone has a marketing department with a mammoth budget, so where do you start? This new infographic simplifies…
Transparency Leads to Trust
I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on…
Are You Really Different?
We know the importance of differentiating ourselves in attempting to win business. We try to do this at our web sites, often posting comparisons and charts showing how we have more features and functions than…
Is Your Brand a 50’s Housewife or Free Spirit?
The days of poodle skirts, greased back hair and Mary Jane’s may be gone but is the prim and proper image of the time not as far gone as we may think? Despite the times…
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