Sales and Marketing
What We Learned from Losing Clients
At Seer, we’re the first to admit that we aren’t perfect. While we strive to be better partners to our clients every day, we know that no matter how good we get at retention, losing…
13 Easy Local SEO Tips for Small Business Owners
While search engine optimization isn’t the only marketing tool for small businesses, it is a key one. Today, a huge percentage of consumers are using Google to search for a business that meets their needs…
The Mobile Revolution is Not About Technology
The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but…
5 Reasons Why Your Business Needs Online Reviews & How to Get Them
People are more connected today than they’ve ever been. Most people have access to the internet whether at home, work, or on the road. It’s not only a means of communicating with people or staying…
Marketing on the Web: 5 Keys to Online Business Longevity
An important part of growth is sustainability. If your business volume seems to hit a plateau or recurring limit, the only direction you’re going is back down again. Companies that aren’t making an impact quickly…
Use Tutorials to Establish Authority and Build Relationships
The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to…
3 Ways to Beat Your Competition (with No Cash, Customers or Connections)
As a new startup, how do you beat your competition and dominate your industry? When Steve Jobs threatened to kill Dropbox with iCloud, the founder and CEO of the digital storage service Drew Houston resisted…
Lowering Your Brand Bids Can Help Increase Conversion Volume
When businesses start an Adwords account, one of the most common questions we often hear is: “Do we really have to have a brand campaign? The answer is yes, businesses most definitely should run a…
Be Helpful or Be Gone
Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and content – that had to…
For Success Today, Take a Page Out of the Philadelphia Opera’s Songbook
Business leaders can learn a few things from the professionals who manage performing arts organizations. I once suggested that website owners borrow a theater company strategy to boost visitors. You see, managers in the performing arts get…
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