Sales and Marketing
Content Marketing is Much More Than Just Top-Funnel Content
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything….
Lessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last…
10 Ways to Integrate PPC, SEO, and Analytics
One of the most common questions we get from Clients is, HOW DO WE INTEGRATE PPC, SEO, AND ANALYTICS? The word is out that SEO and PPC work better when they work together. With Analytics…
There Are No Silver Bullets
It seems every day I encounter someone looking for a silver bullet: “How do I get my prospect to see me, what’s the one thing/trick/technique you recommend that causes prospects to want to meet?” “What…
How Content Marketing Transformed My Business (And Life)
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about…
Build a Referral Network for Your Business in 4 Easy Steps
In order to succeed, a business leader should establish a connection based on trust with other business persons within his/her industry. While running a marketing campaign for small business can seem like a challenging endeavor,…
Choosing the Right SEO Tool is Key to Your Digital Marketing Efforts
Did you know that 93% of online experiences begin with a search engine? Given this astonishing fact, it’s not surprising that both large corporations and small businesses invest a great deal of effort into building…
The ABC of Selling
I learned the ABC of selling from a vacuum cleaner salesman. What he said was, “Always Be Ready To Close The Deal.” I call it the ABCD of selling… Always Be Ready To Close The Deal! The ABC Of…
Art Marketing Tips: Simple Tips to Promote and Market Your Art
Are you an artist who is looking to earn money by pursuing your passion? If so, then the first step is to reach the right audience and potential buyers. As an artist looking to make…
Design Your Sales Calls for Success
Some years ago, we did research on the effectiveness of sales calls and meetings. We focused primarily on meeting on qualified opportunities, not prospecting calls. The results were shocking, though not surprising. We found sales…
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