Sales and Marketing
We Claim to Be Data-Driven, Yet We Ignore the Data
Recently, I heard someone say, “We claim to be data driven, yet we ignore the data.” Nothing could be more true of much of what I see in the practice of sales and marketing. We…
5 Reliable Tips to Help Create High Quality Content
With search engines being refined to favor ranking websites that deliver authoritative and meaningful information to users, it’s more important than ever to serve page content that meets these criteria. While ideally every website should…
A Good Mobile Marketing Plan Can Have a Huge Impact on Sales This Holiday Season
Mobile marketing, which drives mobile commerce, comes into its own during the holiday season. The number of app installs and sales sees a massive spike during the months of November and December. With mobiles and…
Social Media Mistakes That Can Hold Your Business Back
Social media can be a fun method of interacting with friends, family and old school mates, but once you start using social media platforms to market your business, you need to understand that the smallest…
How One Chain of Pubs Uses Text Message Marketing to Skyrocket Repeat Customer Visits
A few weeks ago I had the opportunity to sit down and speak with Dave. Dave is the independant marketing manager for Sammie’s Pub & Lotto, Blackjacks On Commercial, Cheers of Salem & the newly…
Mini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell…
An Alternative to High Pressure Selling
We’ve all been subjected to high pressure selling tactics. We see various forms of these high pressure or manipulative tactics, whether it’s the high pressure sales person focused on pitching products, the sales person that keeps…
5 Steps to a Better SEO Strategy
Search engine optimization is exactly what it sounds like—optimizing your content and your web pages for best search engine performance. If you have a website and create content online, relying on SEO can help generate…
6 Steps for Boosting Your Conversion Rate
Did you ever do fundraisers as a child? Maybe it was for your football or softball team or maybe for a class trip you were going on. Either way – most of us are familiar…
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their…
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