Sales and Marketing
Reinvent Your Category: Be Different
This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It was spectacular in every way imaginable, but it was also the…
3 Ways You Can Use AI to Supercharge Marketing for Your Real Estate Agency
Artificial intelligence (AI) has been at the center of many disruptions in recent years. Machine learning, deep learning, natural language processing, and other forms of AI have given us the best of automation across industries…
New Year New Website
There will be many local website designers ready to create and build your new website. But how do you choose? The price you will be quoted can vary greatly and so will what they offer. A website can…
How Learning SEO Can Improve Your Writing
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow…
A Basic Marketing Campaign Template to Ensure ROI
In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given marketing…
The 5 Steps to Reputation Management
It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in…
10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give…
Coming in Loud and Cloud: Podcasts
When I was a kid, I loved listening to the old time radio shows that my parents grew up with. The Shadow was my favorite. I loved the storytelling but I also loved the portability…
A Lesson from Pringles: How to Promote Your Brand More Creatively
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example…
Why Your Website NEEDS an SEO Audit
In our agency we always recommend and perform an SEO audit for all new clients. Without understanding clearly what is technically wrong with the website, no amount of off-site SEO is going to work well….
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