Sales and Marketing
These 4 Marketing Strategies Significantly Accelerated My Business Growth
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever…
Top Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your…
What Does the Facebook Algorithm Change Mean for Your Small Business?
Facebook’s new algorithm will make life harder for many small businesses On January 11th, Facebook announced a change to its news feed algorithm. Over the next few months, the algorithm will come into force. The…
How to Audit Your Client’s Website for SEO
As an SEO consultant, it is your responsibility to grow your client’s website rankings for their targeted keywords on Google. To accomplish this however, you will need to know where your client stands today in…
“Active Listening” is Not a Technique
Catching up on my reading, I ran across an article on Active Listening. It was focused on sales people and the author made the statement, “Active listening makes them feel like they are being heard…” I’m sure…
The Best Use of Your Time
Now that we are a month into 2018, are you still looking for ways you can kick-start your business successes, sales and marketing wins? One of the best ways is by really being intentional about where…
The 10 Laws of Content Marketing Mastery
Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of multiple media, platforms and…
Marketing Dilemma: Is Expressing Your Politics Risky?
Mixing marketing and politics used to be taboo for most businesses and nonprofit organizations, unless their missions were political in nature. In today’s divisive political climate, several enterprise businesses have strategically incorporated their political beliefs…
Should I Hire an SEO Company?
As a Sr. Team Lead, the clients I worked with already went through a process and determined that SEO was a good fit for their business. In my new business development role, the question “Should…
Local SEO and SEO Are Not the Same
Local SEO and SEO are not the same This is the only local SEO guide that you will need to crack the local SEO code. It’s not a demanding thing to do. Just check all…
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