Sales and Marketing
How to Market Your Business Abroad
When considering an overseas expansion for your business, there is a lot you’ll need to learn and prepare for. From the language and local laws to health and safety regulations, moving abroad is no easy…
Pitch Perfect: The 9 Questions Every Successful Pitch Answers
Many curious co-workers and friends have asked me, “How did you manage to convince your company to let you work part-time, anywhere in the world, in a role you built for yourself?” I typically answer…
Patience: The Missing Key to Brand Awareness ROI
We’re living through the most data-driven era of business and it’s having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of…
What Are Your Top Marketing Priorities This Year?
If yours is a large business or organization, chances are that you’re working from a solid marketing and branding plan. (I hope!) Your priorities may have already been established. For those who work for smaller…
You Probably Shouldn’t Be in Sales If You Don’t Have These 5 Personality Traits
So you’ve watched Wolf of Wall Street and have decided you want to get in to sales. You’ve got your briefcase in hand and you’re looking in the mirror, imagining yourself in five years’ time…
8 Key Characteristics of a Successful Brand Ambassador
Getting the word out about a new and upcoming brand can be difficult in this day in age. There is such a saturation of information through a wide range of mediums that people often seem…
If You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help
Over the past few days, I’ve been participating in a discussion about a struggling organization. It’s a start up, the CEO wanted help in developing sales skills. But as the discussion progressed, it was clear…
6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling…