Sales and Marketing
What is SMS Marketing and How Does It Work?
SMS marketing is just another way to reach your potential customers and keep them in the loop about your services. Click here to answer the question, what is SMS marketing and learn how it works….
How One Innovative Company is Disrupting the Native Ads Space (And Why You Should Jump on Board)
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners,…
Thanks for Training Me Not to Answer My Phone!
I’ve stopped answering my phone—whether it’s my office, mobile, or home phone, I’ve stopped answering it unless: I recognize the phone number and it’s someone I know. I recognize the caller ID and it’s someone…
Why You Should Look to Your Employees During an Influencer Campaign
Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a persuasive messaging campaign than to reach out to them through a…
Is the Age of Social Media as We Know It Over?
I sat there in amazement. I had created an account and logged in. The result was not what I expected. The screen had filled with people I hadn’t seen in 20-30 years. Global and personal networking…
SEO in 2020: Voice Search, Knowledge Graph, and More
By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly,…
TV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and…
Are You Sure That Your Customers Are Online?
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do…
How to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking…
4 Things I Wish I Knew About Online Marketing 10 Years Ago
When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I…
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