• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • May 19, 2022
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Home / Sales and Marketing / Advertising and Lead Generation / 4 Tips for Using Facebook Lead Ads
4 Tips for Using Facebook Lead Ads

4 Tips for Using Facebook Lead Ads

6043 Views

Jun 21, 2018 By Vikas Agrawal

Do you need more leads for your small business?

Do you want to generate qualified leads from Facebook?

Well, the best way to use Facebook for lead generation is to use lead ads. A Facebook lead ad helps you generate leads by collecting your audience’s information (such as name and email address) through a lead form on Facebook. Your audience doesn’t have to leave Facebook to convert.

This makes Facebook a goldmine for small businesses.

But not all Facebook lead ads perform well and if you have just started, you might need a helping hand. Here are a few tips and tricks to increase the conversion rate of your Facebook lead ads so that you don’t end up draining your budget.

1. Use lead magnets

If you ask your target audience to share its personal information with you over Facebook through a form, do you think your request will be welcomed?

Or, entertained?

You have to use a lead magnet to generate leads. A lead magnet is a bribe that offers something extremely valuable to a prospect in exchange for their contact information. You see lead magnets everywhere.

You have to offer something valuable that your audience craves for in order to generate leads. For instance, instead of sending traffic to a high-quality blog post like this, you can convert it into a PDF and share it with your audience for lead generation.

If you’re giving away something highly valuable for free, it is sure to help you with lead generation as opposed to simply asking for contact information.

If you don’t have a lead magnet yet, you can create one easily. You can convert an existing blog post into a lead magnet (as discussed above), you can offer a freebie, you can give away a free trial of your product, and so on.

There are several ways to create a high-quality lead magnet that will attract leads like a glue.

2. Keep lead form short

Lead forms are customizable. You can ask all the information you need or you can just stick with the basics to increase conversion rate.

The best approach is to keep your lead form to a minimum. Only ask for the name and email address.

Don’t collect data that your business won’t use. Don’t make it a challenge for your audience to fill out the form and get access to the lead magnet. Reduce form fields so that they can get what they need instantly.

You should ensure that your audience gets instant gratification.

3. Integrate your email marketing platform

Facebook is not an email marketing tool or an autoresponder which means you cannot use it to communicate and engage with your leads.

This is why it is critical to integrate your email marketing tool with Facebook lead form so as to move all the leads to your autoresponder and sales funnel.

Most of the email marketing tools don’t work directly with lead ads, however. There are few which can integrate hundreds of tools with Facebook lead ads seamlessly.

For instance, you can move all the new leads to MailChimp where you can deliver the lead magnet, nurture them, and move on.

Not connecting your email marketing tool with Facebook lead ads is a big mistake. What’s the point of generating leads if you don’t communicate and engage with them?

4. Choose appropriate audience

Facebook is famous for its targeting features. The same goes for lead ads.

You can use a whole lot of audience and targeting features with your Facebook lead ads such as lookalike audience, custom audience, and more.

For instance, if you want to show your lead ads to people who have liked your Facebook page, you can do so easily.

The Skimm created a lookalike audience for its Facebook lead ads which increased lead quality by 22%.

When you’re creating a lead ad campaign, explore all the targeting features and make sure your ads are reaching the most appropriate people who are most likely to convert.

Conclusion

Creating and managing a Facebook lead ads campaign isn’t an easy task. It needs time, resources, and a lot of testing and tweaking to make it work. The tips discussed above will give you a jumpstart and will save you tons of resources and time.

You’ll still need to tweak and test different variations and variables but your job will get a whole lot easier if you’ll stick with these tips.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Email, Facebook, Lead Generation

Avatar

Vikas Agrawal

Vikas Agrawal is a start-up Investor & co-founder of the Infographic design agency Infobrandz that offers creative and premium visual content solutions to medium to large companies. Content created by Infobrandz are loved, shared & can be found all over the internet on high authority platforms like HuffingtonPost, Businessinsider, Forbes , Tech.co & EliteDaily. Follow @infobrandz on Twitter and Facebook.

Related Posts

  • 5 Crucial Things To Know About Paid Advertising
  • 3 Easy Ways To Generate Consistent Leads
  • sending-unsubscribed-email-hurts-your-brandHow to Better Optimize Email for Your Company

Primary Sidebar

Random

looking-for-a-loan--go-local--small-business-owner--go-local-

How To Make Sure You Can Pay Back a Business Loan

May 19, 2022 By SmallBizClub

Why Dropshipping Can be The Hallmark of Outsourcing for Your Business

May 19, 2022 By Efrat Vulfsons

convert-non-commercial-space-into-an-inspiring-office

5 Reasons Why Your Physical Office Layout Matters

May 19, 2022 By Boris Dzhingarov

10 Keys To Tapping The Hidden Power Of The Best Story

May 18, 2022 By Marty Zwilling

3 Most Devastating Small Business Pitfalls (and How to Avoid Them)

May 17, 2022 By SmallBizClub

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy