Sales and Marketing
Features and Benefits
Somehow, we think features and benefits are important. Every beginning sales course talks about how we present Features And Benefits (When I first started, I learned how to present Features-Advantages-Benefits—FABs). Our product marketing and marketing…
Marketing Automation Doesn’t Mean Autopilot
Marketing automation is nothing new, but it is enjoying a renewed focus in conversations about how to stay connected to your prospects and customers. As brands get better about creating content and understanding that our…
5 Easier Ways to Create Better Promotional Videos
If you’ve realized that one of the best ways to promote your business is to make a video, then you are absolutely right. First, because they are highly visual and interesting to watch, and second,…
4 Secrets to the Best SEO Strategies for Startups
It is no secret that search engine optimization (SEO) can be challenging: From the right keyword selection and keyword usage to the quality of the content and the backlinks… And unfortunately, most startups come into…
Content Marketing is More Important Than Ever: Here Are 5 Reasons Why
The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content…
How to Cultivate an Authentic Social Media Presence
It’s impossible these days to run a business without a social media presence; it’s a key way to advertise and connect with your customers. However, a lot of businesses get it wrong when it comes…
Are You Missing Out on These Online Free Advertising Opportunities?
I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the various social media platforms, and Amazon waiting to be cashed in….
10 Digital Marketing Assets You Need to Invest in Today
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to…
8 Best Practices Every Text Marketer Should Follow
Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices every text marketer should follow. Gone are the days of TV…
In-House vs. Agency: Where to Keep Your Marketing Tasks
Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency? In many cases, people take an all-or-nothing approach to debating in-house vs. agency marketing. But…
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