Sales and Marketing
On Differentiation
Differentiation is critical in helping customers select our solution over the alternatives. As important as it is, most sales people do a terrible job at differentiation. Ultimately, too many are unable to differentiate in meaningful…
Conversation Qualified Leads: Using Drift to Engage Prospects
Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift…
How Text Messaging for Business Benefits LuLaRoe Fashion Consultants
Are you a LuLaRoe fashion consultant looking for ways to amp up your marketing game? Text message marketing is an often overlooked advertising channel. Many business owners assume that SMS messaging is difficult to do, or that…
How to Build a Successful Sales Team from the Ground Up
The advent of the digital age has opened up a myriad of opportunities for business professionals who are capable of assembling a stellar sales team from the ground up, but many up-and-coming workers and seasoned…
Expert Quotes to Motivate Your Marketing Mojo
I’m not a big fan of “inspirational” social media quotes. You know the kind I mean, right? (Of course, I’m looking through my Hootsuite streams now and can’t find a good example.) ???? Sure, they’re uplifting,…
Digital Signage Content: Successful Marketing Techniques to Drive Engagement
For many businesses, the question has long since ceased to be whether or not they need a digital screen and is now whether or not they are making the most effective use of digital screen…
Technology Only Gets Us So Far
I’m a great fan of much of many sales technologies. There are tools that dramatically improve efficiency. These allow us to get more accomplished, more easily and in less time. There are tools that give…
Could Marketing Be a Revenue Source?
Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to…
5 Reasons Every Business Should Invest in Link Building
If you’re looking for a boost for your website, either in search rank or sales numbers, link building is going to be the strategy with the most potential by far. Link building is pretty much…
The Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion,…
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