Sales and Marketing
What is the Internet of Things and What Does It Mean for SEO?
The Internet of Things (IoT) as a phrase has been around for longer than you might actually think. Since 1999 as a matter of fact. In the same year the world was worried about the…
Understanding the Millennial Experience
Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results from your marketing efforts, one of your main considerations now may…
Important Things to Do BEFORE Designing Your Website
Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content and engaging target audiences. What studies tell us: The first impression…
Put Your Best Facebook Forward
With over two billion monthly active users, it’s clear that Facebook is a vibrant marketplace. Whether you only serve clients who live within a couple of miles of your brick and mortar location or you…
4 Surefire Ways to Ramp Up Your Networking Results
Getting started as a small business owner is tough enough. You’re trying to build a solid team, perfect your product, and create a marketing strategy. That doesn’t leave you with a lot of time to…
Cold Calling Techniques That Really Work
My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques (That Really Work!) Have you ever…
Apply These 5 Retail Interior Design Trends Now to Wow Your Customers
Retail design trends are constantly changing. E-commerce has completely altered the face of retail and consumers are demanding more from brick and mortar shops. Since consumers can sit in front of their computer or browse…
How to Build a New Customer Base
Customers make an essential part of the growth of any business as they play a large role in determining how fast it can expand. If you are aiming to grow your business, the idea is…
On Differentiation
Differentiation is critical in helping customers select our solution over the alternatives. As important as it is, most sales people do a terrible job at differentiation. Ultimately, too many are unable to differentiate in meaningful…
Conversation Qualified Leads: Using Drift to Engage Prospects
Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift…
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