Sales and Marketing
Keyword Research: 5 Common Mistakes Local Businesses Should Avoid
Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the…
How to Differentiate Your Brand from the Competition
Standing out in a competitive industry is one of the most challenging tasks facing today’s business owner. With the rise in social media, online presences, and reviews from customers, it can be more challenging than…
Avoid These Cringe-Worthy Content Mistakes
When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But what if you’re unintentionally turning off customers with your copy? A…
Why the Integrity of Your Brand is at Risk of Being Destroyed (and What to Do About It)
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability…
How to Use Twitter Audiences
Built your Twitter campaign but stuck on how to best tailor your audiences? Look no further! Tailored audiences on Twitter can help you create more successful remarketing campaigns. In order to make sure users engage…
In Praise of Pushy Sales People
I probably should come out of the closet. I’m a pushy sales person. Perhaps some will recommend a 12 step program or some other therapy to make me less pushy. But, to be honest, I…
Meta Tags for Local SEO: The Essential Guide
Meta tags are invisible tags that search engines use to determine the meaning of a web page. Meta tags have significant influence on SEO, especially local SEO. This is due in part to the indifference…
How Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong…
How Your Company Can Beat Social Media’s Decline
2018 has been a challenging year for a lot of brands, especially because of social media. Social media consumption is at an all time high, but user satisfaction is dipping dramatically. Recent studies at the…
Finding Your Paid Social Audience Persona
You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to…
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