Sales and Marketing
Meta Tags for Local SEO: The Essential Guide
Meta tags are invisible tags that search engines use to determine the meaning of a web page. Meta tags have significant influence on SEO, especially local SEO. This is due in part to the indifference…
How Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong…
How Your Company Can Beat Social Media’s Decline
2018 has been a challenging year for a lot of brands, especially because of social media. Social media consumption is at an all time high, but user satisfaction is dipping dramatically. Recent studies at the…
Finding Your Paid Social Audience Persona
You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to…
The Mechanics of a Successful Webinar
A while back, we focused a series on the channels too critical for you to ignore in 2019 and one of those channels was webinars. We covered the basics then but now I want to…
Modern Mentors: Navigating Mentorship in the Digital Age
Mentorship is as old as human society, perhaps even older. Before written communication, the only way information was passed down was from one person directly to another via speech and demonstration—monkey see, monkey do. However,…
5 Ways to Get More Calls from Google My Business
If you want to get more calls, Google My Business is a great place to look. Google makes it easy to call local businesses People searching for local searches are often primed to take action…
What is the Purpose of Buying?
I can imagine the raised eyebrows, the questioning expressions, and the thought, “What the hell is he talking about now? What kind of esoteric journey is he dragging us on?” Some might glibly say, “Well…
A Brief Story of How the Wrong Restaurant Marketing Strategies Can Make Your Restaurant Unpopular
Since you surely follow restaurant marketing strategies that have been well thought out, naturally there’s no way your restaurant will fail. However, there are many bumps on your road to success and if you are…
3 Reasons Small Businesses Need Link Building
The world of link building and search engine optimization is constantly changing. Now, more than ever, it is important for your business to have high quality links. Success is dependent on your ability to understand…
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