Sales and Marketing
What is the Purpose of Buying?
I can imagine the raised eyebrows, the questioning expressions, and the thought, “What the hell is he talking about now? What kind of esoteric journey is he dragging us on?” Some might glibly say, “Well…
A Brief Story of How the Wrong Restaurant Marketing Strategies Can Make Your Restaurant Unpopular
Since you surely follow restaurant marketing strategies that have been well thought out, naturally there’s no way your restaurant will fail. However, there are many bumps on your road to success and if you are…
3 Reasons Small Businesses Need Link Building
The world of link building and search engine optimization is constantly changing. Now, more than ever, it is important for your business to have high quality links. Success is dependent on your ability to understand…
Advertising and AI: 5 Tips You Need to Know
Enterprise leaders need skilled advertising professionals who can adopt new methods, keep up with technology and attract the right consumers. Effective modern marketers are always connected and tuned into the latest information. For instance, savvy…
Are Your Emails Getting Delivered to Your Lists?
There’s some good news on the email marketing front. Email deliverability rates are improving! According to a recent Return Path study, 2018 Deliverability Benchmark, inbox placement (85%) rose five percentage points globally, compared to the previous 12-month period…
Don’t Undervalue a Niche-Specific PPC Campaign for Your eLearning Business
Pay per click ad campaigns are a great way to get traffic from your target audience and turn them into existing or prospective customers. This popular digital marketing strategy is quite successful for all kinds…
You Can’t Be Anti-Social Today
I’m wrapping up my series on the marketing channels you need to consider for 2019 with our last channel: social networks. Don’t forget to consider the other channels we’ve discussed as you map out your…
The Payoff from Audience Research
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read…
Digital Marketing and Local SEO Trends in 2019
Local SEO will be an important component of digital marketing in 2019 2019 is still months away. But if you wish to get the better of your competitors in the coming year then you need…
How to Market to and Engage with LGBTQ Customers
LGBTQ consumer annual buying power is estimated at $5 trillion USD globally and $965 billion in the U.S.! Although Pew Research discovered that about 4.1% of the U.S. identifies as LGBT, and over 20% of…
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