Easy Steps to Getting Local Government Contracts: Part 2

It's important to demonstrate your value to the agency that you are attempting to obtain a contract from. At the forefront, establishing trust through a healthy, long-term relationship with the agency you are looking to contract with is essential.

Experiencing What Our Customers Experience

Too often, there's a huge disconnect between our organizations and our customers. Our customers and prospects are frustrated with us and we don't understand the frustration.They don't get it, we don't get it, there is a giant disconnect.

5 Secrets to Increasing Your Email Open Rates & Recipient Engagement

How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.

3 Things to Avoid When Engaging a Decision-Maker

Success! You finally achieve the introduction to the decision-maker you have been waiting for. Here are three tips to make sure that your first meeting goes the right way, and builds the foundation for the future.

Turn “Broadcast” into “Engagement”

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

7 Reasons Why Your Digital Content May Be Turning People Away

With all that technology offers, it's easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let's look at some of the reasons why your content may be turning people away.

Foursquare Advertising for Small Business

Foursquare, a social website and mobile application, is making noise in the business world with its new take on advertising. Offering business a new way of advertising to its over 35 million users, Foursquare ads might be a unique opportunity to attract your tech savvy clientele.

mxHero, “App Store for Your Email,” Raises $1.25M Seed Round

Leading business email innovator, mxHero has raised $1.25 million in seed financing from White Star Capital. Launched in 2012, mxHero is revolutionizing email for SMBs by making a lot of advance features available for Google Apps marketplace and other leading email platforms.

The Importance of Ranking on Page 1 of the Search Engine Results

I keep hearing a lot of murmuring in the small business marketing community, talking about Google Adwords/PPC, and other forms of paid advertisement. The general consensus is that these are effective marketing techniques for small businesses, but in actuality, organic search results are where small businesses should be focusing your marketing efforts.

The One and Only Way to Rebuild Trust

Have you ever been in a situation where you have broken trust? What happens when you need to rebuild trust? How do you get it back? There is only one way to build and regain trust: make and keep your promises.

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