Even though it's a fact that it costs less to retain customers than to go after new ones, a new Econsultancy study shows a difference in where organizations are focusing versus where they should be focused.
You can't win as an entrepreneur working alone. You need to have business relationships with team members, investors, customers, and a myriad of other support people. That doesn't mean you have to be a social butterfly to succeed, or introverts need not apply.
When using the Internet to find a company, a consumer is not only looking to see what services and products are offered—they are also looking at those companies' reputations via reviews and testimonials.
You can picture your company leading the way and serving as an example for other companies—but you aren't quite sure how to reach this level of success. You know that your company has the expertise and experience, but how can you effectively share that knowledge with professionals in your industry and your target market?
A content strategy is your road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content.
Once you've mustered up the courage to approach a foreign market, it's time to decide which countries you want to target. Here are a few ways to determine whether your business will be successful entering another country.
We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won't look past the second page of search engine results. That's why you work so hard on your SEO—to make sure your site isn't just indexed but that it gets ranked highly so people will actually see it.
How are potential clients finding your legal services? Grass roots marketing, local listings, and paper ads are viable options, but digital opportunities await interested lawyers. What are some online options for those offering jurisprudence services?
If you have a small business, your marketing campaign needs video. Of all the ways you can sell your business, video is the most relatable, the easiest for viewers to absorb and retain, and the most likely to be passed from one customer to the next.
Yesterday was International Dog Day. At least that's what it says on my calendar. So, how to tie this annual event with marketing? Try this on for size...