Sales and Marketing

How to Avoid the Social Media Storm

Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that…

How to Avoid the Social Media Storm

Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that…

SME Digital Marketing Trends in the UK in 2019

We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out. We posted the survey in a range of platforms where we…

SME Digital Marketing Trends in the UK in 2019

We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out. We posted the survey in a range of platforms where we…

Why Your Small Business Should Start a WordPress Website

The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers—your customers—have a certain expectation for the availability of information. They…

What’s the Scoop on Email Subject Lines?

What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common…

What’s the Scoop on Email Subject Lines?

What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common…

4 Ways to Boost Your Company’s Growth Through Customer Referrals

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family…

YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads

Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with…

9 Ways Automation Makes Your Sales Team More Efficient

A good sales team is one that is persuasive, effective, and above all, efficient. Having the soft skills to close a deal is paramount. But, it’s also important that a salesperson has the tools to…

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