Sales and Marketing
LinkedIn Introduces Lookalike Audiences
As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and is commonly leveraged for its skills targeting offering….
Time to Double Down?
If your business is like the majority of organizations in the U.S., things have been pretty good. Sales have been more plentiful and come a little easier. In fact, if you’re having any trouble at…
The Definitive Guide to Building the Best Marketing Tech Stack for Your Business
Extensive digital transformation has compelled entrepreneurs to embrace advanced technologies for empowering their employees and engaging with a global customer base. Intense competition is another factor which has given birth to modern tech tools that…
The Secret: How to Get to Yes
How to get to yes more often is actually a pretty simple formula. While good sales reps understand that no is the path to a yes, we all love to hear yeses more often. This…
A Paradox: The Sales Process and the Buying Journey
As sales professionals we face an intriguing paradox. We know, for complex B2B buying, the buyer’s journey can best be described as chaotic. What we have always believed is a linear process: identify a challenge,…
Should You Use Single or Multiple Domains for a Successful Multilingual Site?
A multilingual website allows you to reach and conquer new markets abroad, but there are benefits and drawbacks of using single or multiple domains. If you are planning to do business across regions or you…
What’s New in Facebook’s Redesigned Ads Manager?
In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! Keep in mind that the old Ads Manager will be available…
Affiliate Marketing 101: How to Be an Affiliate
Everywhere you look entrepreneur “gurus” are claiming you can use affiliate marketing to make loads of cash online in just a few steps. Is all of this buzz around affiliate marketing worth the hype? In…
Should You Pay for Social Media Ads?
This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using…
Everything in Sales is Dead, Long Live Sales and Selling!
It’s tedious, every day a scroll through my various news feeds, there are any number of articles declaring the death of something in sales, or sales itself. Cold calling is dead Social selling is dead…
Top Articles in This Category
