Sales and Marketing
Make a Plan to Promote, and You Will
When do you plan to promote? When you treat your business with professionalism you will get professional results. You must make a PLAN if you want to promote!! A Plan to Promote The key word here is…
How to Write Case Studies So Humans Can Understand Them
Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories….
How a Small Massage Therapy Business Uses Texting to Help Customers Relax
We had a chance to sit down and talk to Julie of Gainesville Massage Therapy in Florida. She is running a small business and has worked hard to build her business from the ground up….
How to Inspire Brand Loyalty with Purpose
Do you want your customers to love your brand? Would you like to break through the marketing clutter and inspire brand loyalty? Over the past few years, Americans have been making purchase decisions based on…
Fear of Failure
As sales people and leaders, we have an interesting relationship with failure. We are in an intensely competitive profession. Our customers are and should be evaluating alternatives. In any buying decision, there will only be…
The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest…
Considerations When Planning Team Incentives
When planning a team incentive for your direct sales consultants it is important to consider many criteria. With careful planning you can accomplish what you set out to do without breaking the bank. For more…
Prospecting Differentiation
We want our prospecting efforts with customers to stand out. To, somehow, differentiate ourselves from the dozens of other prospecting calls or emails our customers receive. Unfortunately, our efforts at differentiation tend to focus on…
Center Sphere: Using Text Marketing for Networking
Recently, we had a chance to sit down and talk with Sarah from Center Sphere. In case you’re not familiar with Center Sphere… they’re a “professional networking organization that is designed to help leaders and…
How to Use Google Ads Campaign Experiments
Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that….
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