Sales and Marketing
This is Exactly Why You Need to Promote Your Brand at Trade Shows
Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with…
Theme Parties Increase Sales and Bookings
During several of the Summer Sales Solutions training events this month, the topic of summer theme parties came up. A recurring question was in regard to how to offer different theme parties without complicating your business by…
10 Reasons You Have to Use Animated Videos
Content is king, but video content is the overlord of the world. If you are marketing your business without using video, you are missing a large number of people who might just want to know…
How to Improve Your Small Biz Digital Marketing
Small businesses are particularly challenged when it comes to marketing. Even though 89% of small businesses invest in marketing, limited budgets and lack of specialty staff can stymie their efforts. A new study, The Manifest 2019 Small…
The New World of Co-Opetition
The relationships we establish, in business, are very complex and constantly changing. We have relationships with colleagues. At some point, we or colleagues may choose to go work someplace else—even our competition. We don’t, at…
5 Easy Ways to Maximize Space in a Small Business
No shop, restaurant or any retail space can succeed without using the space that they have in an intelligent way. This can be straightforward when you have a lot of space to work with but…
Survey Says…Most Are Not Willing!
Most direct sellers are not willing to do what it takes to find business and be successful! On a recent Cash Flow Show Radio, I talked about a survey I had conducted a few years ago….
5 Powerful Ways YouTube Advertising Will Improve ROI
Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the…
Why I Refuse to Read Your Digital Content
Do you ever wonder whether your audiences read your digital content? The content for which you painstakingly brainstorm, research, write, and edit? Sure, you can track email open and click-through rates, unique and returning website…
Sales: Science or Art?
Recently, I read an article about sales being more science than art. Perhaps I was a little unfair in my comments, but the author’s premises were flawed. I think we want to see sales being…
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