Sales and Marketing
The Pipeline Review
I was meeting with a client, we were doing the first pipeline review as part of their implementation of the Sales Execution Framework. Pipeline reviews are a great starting point for the process, a good…
Mini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell…
How to Manage Online Reviews and Business Reputation
Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. Unfortunately, trying to recover after the…
3 Reasons Analytics Help Business
When you’re running a small business, you’re constantly looking for ways to save time, without cutting quality. One area where businesses often struggle is finding the time to engage with their audience through social media….
Red Flags Pointing to Black Hat SEO
The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a set of practices that increases a website’s ranking on Google and…
How I Improved the Memorability of My Brand with This Simple Change
Brand… What does this word mean to you? A brand is recognizable. Memorable. Trustworthy. Brands penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns. As much as we convince ourselves we…
Why Your Business Needs Lead Management Software
Leads are the lifeline of any business. However, when leads are coming from multiple sources, businesses may find it difficult to manage them. This is where lead management software comes in. Lead management, also referred…
How a Fitness Instructor Uses Texting
How would you use SMS Messaging in the fitness arena? Everyone needs exercise, right? Right! This is nothing new, doctors have been saying it for years and now it is even trending. Well, Ana Ferris,…
Don’t Overlook These 3 Things to Successfully Launch a Small Business Referral and Affiliate Program
If your small business is looking for ways to grow organically, starting a referral program is a great way to accelerate the momentum you already have with your best customers. It’s a win-win for you…
Imagine What Endless Referrals Could Mean for Your Business!
Actually, you can do more than imagine. This is the first in a series of brief videos titled, “Endless Referrals Action Tips.” In Tip #1 we look at the biggest challenge for practically anyone and…
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