Sales and Marketing

Why You Should be Leveraging Google Smart Bidding

As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding. Across the PPC division at Seer, we’re leaning into automation…

6 Ways AI Can Make Money or Waste Your Money in Retail

The capabilities of artificial intelligence (AI) have grown tremendously in the last few years. Thanks to machine learning and computers that are better able to think in the same way as humans, for the first…

What Does the Future of Web Domains Mean for Small Business?

Since their conception, domain names have been a crucial part of growing a business’s online presence, no matter its size. Think of web domains like an address or postcode, but online. Getting a professional domain…

Is GenZ the Most Creative Generation? They Say Yes.

Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution,…

5 Reasons Why You Should Move Out of Your Home Office

Nowadays, working from home is becoming more and more common. Working in your pyjamas, creating your own schedule, avoiding office politics–sounds great. Commuting from bed to bed, saving money, spending more time with your family…

Do This for SEO Before You Pay to Hire a Pro

Serious site audits, link building and the like can be rather complicated. As a result, you might end up thinking that you must hire outside professional help. Don’t get into that rut. There are a…

GMB Spam and Local Business: Fight Back!

GMB spam is on the increase but Google needs your help to combat it. Don’t you hate it? You work your tail off making sure that your company is in the Google 3-pack for your…

7 Proven Techniques to Streamline Your Sales

Sales. For many new entrepreneurs, putting on a salesperson’s hat is anything but enjoyable—but it’s a necessary evil. During the first years of your business—if not the whole life cycle of the business—you are your…

Social Media Marketing for Small Businesses

A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing…

Cold Emails Are Far From Dead — Here’s Why

Some people say cold emails are ghosts of what was once effective.  But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider.  First…

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