Sales and Marketing
Is SEO the Best Way of Marketing Your Business For Free?
Money is the big mover. Back in the bad old days when SEO (Search Engine Optimization) was all about getting hundreds of links and writing pages after pages of inane text just to get your…
Essential Elements to Create a Cohesive Brand Identity for Your Startup
A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating…
Set Your Retail Business For Success
Since humans began to live in cities and towns, people have been buying various products from retailers. Starting with the Babylonians, to the Greeks and Romans, to industrial towns and beyond, setting up a retail…
Forecasting Demand and Sales Post Pandemic
Many small businesses are in the dark right now. No one knows what the future holds because of COVID-19. Forecasting demand and sales post pandemic is something many people are concerned about, and this guide…
Making Letterbox Marketing Relevant Again
We all know and subscribed to the benefits of digital marketing a long time ago. Carefully targeted email marketing campaigns were able to reach more customers, more effectively, and for less money than mailshots or…
Latest Podcasting Trends of 2020
Podcasting is not new to us, but this industry has started flourishing in recent months. Data says that only a portion as small as 22% of Americans were aware of podcasts. However, by 2020, 70-75%…
How Diverse is Your Marketing Communications Program?
Western nations are growing more diverse than ever. And the definition of diversity has expanded and evolved as well. It now includes many factors including age, cultural background, disability, gender, linguistic differences, race, religion, sexual…
The Ultimate Guide To Webinars
Webinars are an effective tool for marketing, education and staying connected. Effective, engaging, personal they allow you to deliver great content to your audience and have been rated second in effectiveness only to in-person events….
5 Ways to Develop an Effective Marketing Strategy
Without customers, even the greatest products and ideas in the history of the world can go unnoticed. With that in mind, it shouldn’t come as too much of a surprise to know that the global…
How to Promote Your Vacation Service On Your Website
If you have a vacation service, such as pony rides, a bus tour, or accommodations, then you should self-promote yourself in a big way with your own website. You will be surprised just how many…
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