Sales and Marketing
The Ultimate Guide to Facebook and Instagram Ads
What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles?…
A Multi-Channel Online Presence is More Important Than Ever
There is no denying that websites and social media accounts are now the digital storefronts of a business. Based on this, you should be treating these assets like they’re the most important touch point. Social…
6 Successful Upselling Tactics You Can Borrow From Amazon
Amazon is arguably the largest eCommerce store in the world. Selling products from thousands of retailers means consumers can look for the best deal possible in a matter of clicks and scrolls. It is just…
3 Big Factors to Improve Your SEO
SEO, or Search Engine Optimization, is a tool that you can use to improve your internet search rankings when potential customers are looking for a service or product you may offer. Another added benefit of…
Don’t Ignore These 7 Essential International Business Customs
Plenty of businesses and business persons have made a blunder from time-to-time. They range from Ratner who called his own jewelry line “Sh*t” on live TV and bankrupted his business, to the Mission Impossible 3…
Economics 101: If Water Flows Downhill, Then Why Fight It?
You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through…
Here’s What the Latest Studies Show About COVID Marketing
If your smaller business or nonprofit is struggling during the pandemic, you can’t stop marketing to save money. That would make things worse. Now is the time to target your marketing tactics on the most…
Is SEO the Best Way of Marketing Your Business For Free?
Money is the big mover. Back in the bad old days when SEO (Search Engine Optimization) was all about getting hundreds of links and writing pages after pages of inane text just to get your…
Essential Elements to Create a Cohesive Brand Identity for Your Startup
A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating…
Set Your Retail Business For Success
Since humans began to live in cities and towns, people have been buying various products from retailers. Starting with the Babylonians, to the Greeks and Romans, to industrial towns and beyond, setting up a retail…
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