Sales and Marketing
The Value of Paid Social for Education Marketing
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging…
How to Create the Most Effective Video Content
Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, higher conversion rates,…
SEO Podcasting Basics
Search engine optimization can significantly affect the development of your business, its profitability, and income rates. If you are looking for an extra approach to promote the visibility of your business in online search engines,…
5 Practical Tips to Create a Successful Online Store
What draws you to the idea of owning an online business? Whether you are after freedom, autonomy, or just plain sick of your commute, opening a successful online store can completely change your life. However,…
Are You Engaging the Real Customers?
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how…
An Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or…
The Ultimate Guide to Facebook and Instagram Ads
What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles?…
A Multi-Channel Online Presence is More Important Than Ever
There is no denying that websites and social media accounts are now the digital storefronts of a business. Based on this, you should be treating these assets like they’re the most important touch point. Social…
6 Successful Upselling Tactics You Can Borrow From Amazon
Amazon is arguably the largest eCommerce store in the world. Selling products from thousands of retailers means consumers can look for the best deal possible in a matter of clicks and scrolls. It is just…
3 Big Factors to Improve Your SEO
SEO, or Search Engine Optimization, is a tool that you can use to improve your internet search rankings when potential customers are looking for a service or product you may offer. Another added benefit of…
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