Years ago, video ads were just a small part of brands’ advertising strategy. Today, they are critical and play a central role in advertisers’ communication with potential customers. Not only are video ads more engaging than any other type of media, but they are also more personalized and efficient – visual content grabs attention and encourages […]
Jerry Walker is a freelance writer and media manager who partners with companies to grow their professional brands. Now he works at TheViewPoint company and writes in an ad monetization direction. He is an expert in marketing, ad network, ad exchange and CTV platforms.