Sales and Marketing
5 Practical Tips to Create a Successful Online Store
What draws you to the idea of owning an online business? Whether you are after freedom, autonomy, or just plain sick of your commute, opening a successful online store can completely change your life. However,…
Are You Engaging the Real Customers?
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how…
An Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or…
The Ultimate Guide to Facebook and Instagram Ads
What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles?…
A Multi-Channel Online Presence is More Important Than Ever
There is no denying that websites and social media accounts are now the digital storefronts of a business. Based on this, you should be treating these assets like they’re the most important touch point. Social…
6 Successful Upselling Tactics You Can Borrow From Amazon
Amazon is arguably the largest eCommerce store in the world. Selling products from thousands of retailers means consumers can look for the best deal possible in a matter of clicks and scrolls. It is just…
3 Big Factors to Improve Your SEO
SEO, or Search Engine Optimization, is a tool that you can use to improve your internet search rankings when potential customers are looking for a service or product you may offer. Another added benefit of…
Don’t Ignore These 7 Essential International Business Customs
Plenty of businesses and business persons have made a blunder from time-to-time. They range from Ratner who called his own jewelry line “Sh*t” on live TV and bankrupted his business, to the Mission Impossible 3…
Economics 101: If Water Flows Downhill, Then Why Fight It?
You’ll get the importance of this in a moment. Hang in there. Substitute the word “money” for “water” and we have an explanation for most all the reasons why successful products move from concept through…
Here’s What the Latest Studies Show About COVID Marketing
If your smaller business or nonprofit is struggling during the pandemic, you can’t stop marketing to save money. That would make things worse. Now is the time to target your marketing tactics on the most…
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