Sales and Marketing
How to Boost Email Open Rates by 32% [Etsy Case Study]
Email marketing allows businesses to reach current and potential customers in the place they go every single day – their inbox. But how do you make sure that your emails are opened when they reach…
How to Get Ratings and Reviews for Your Small Business
A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also…
Top Skills Marketers Need for the Future
Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700…
How to Target Older Generations for Growth
Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV…
The Value of Paid Social for Education Marketing
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging…
How to Create the Most Effective Video Content
Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, higher conversion rates,…
SEO Podcasting Basics
Search engine optimization can significantly affect the development of your business, its profitability, and income rates. If you are looking for an extra approach to promote the visibility of your business in online search engines,…
5 Practical Tips to Create a Successful Online Store
What draws you to the idea of owning an online business? Whether you are after freedom, autonomy, or just plain sick of your commute, opening a successful online store can completely change your life. However,…
Are You Engaging the Real Customers?
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how…
An Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or…
Top Articles in This Category
