Sales and Marketing
The ROI of gratitude
When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s…
Create an SEO Strategy That Really Works
Launching your own website can be an exciting first step in business, whether you are creating it for a company, or are simply setting up your own blog that you intend to grow over time….
Your Customers Don’t Know What They Don’t Know
Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process. One of the sales people asked, “How…
How to Double Your Affiliate Income Overnight
Affiliate marketing continues to grow at a steady pace. In 2010, the market was worth $1.6 billion in the US. Last year, affiliate marketers made a total of $6.4 billion. The market is set to…
6 Marketing Ideas for Small Businesses
When of the most troubling issues that small business owners face is that they don’t have a large marketing budget. If you can’t promote your business, then you have no opportunity to compete no matter…
How to Boost Email Open Rates by 32% [Etsy Case Study]
Email marketing allows businesses to reach current and potential customers in the place they go every single day – their inbox. But how do you make sure that your emails are opened when they reach…
How to Get Ratings and Reviews for Your Small Business
A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also…
Top Skills Marketers Need for the Future
Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700…
How to Target Older Generations for Growth
Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV…
The Value of Paid Social for Education Marketing
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging…
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