Sales and Marketing
Use Text Marketing to Get Elected… Even if You’re Not Running for President
We sat down and talked with a couple of Betwext users who are using texting for different types of elections. SMS Marketing is inexpensive, easy to use and incredibly effective! That’s why it’s so great…
You Should Be Selling The Way You Buy
I recently had a great text conversation with an outstanding sales manager. The time zones worked out–it was evening his time, so he had the time to be a little philosophical, it was morning my…
How to Nurture Leads for Better Conversions
Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the…
4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns
Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns from website micro-conversion events, the more accurate they will be….
The Growing Role of Video Advertising: CTV Monetization Opportunities 2020
Years ago, video ads were just a small part of brands’ advertising strategy. Today, they are critical and play a central role in advertisers’ communication with potential customers. Not only are video ads more engaging than…
The ROI of gratitude
When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s…
Create an SEO Strategy That Really Works
Launching your own website can be an exciting first step in business, whether you are creating it for a company, or are simply setting up your own blog that you intend to grow over time….
Your Customers Don’t Know What They Don’t Know
Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process. One of the sales people asked, “How…
How to Double Your Affiliate Income Overnight
Affiliate marketing continues to grow at a steady pace. In 2010, the market was worth $1.6 billion in the US. Last year, affiliate marketers made a total of $6.4 billion. The market is set to…
6 Marketing Ideas for Small Businesses
When of the most troubling issues that small business owners face is that they don’t have a large marketing budget. If you can’t promote your business, then you have no opportunity to compete no matter…
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