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Study Says Black Gen-Zers Want More Joy on Social Media

By: Elaine Fogel


African American couple taking selfie with face mask on in beach bar
According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social media.

With the internet rife with traumatic content, researchers wanted to explore how hopeful, supported, and safe young people – the biggest users of social media – are feeling. The research covered areas ranging from how Gen-Z prioritizes joy to the state of their emotional well-being after witnessing racial violence on social feeds.

These are the key findings (as reported by Forbes):

Social Media Content Has A Lasting Emotional Impact on Black Gen-Zers

  • 76% of Gen-Z survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.
  • 83% say it makes them feel depressed or hopeless.
  • 75% say it makes them feel upset and angry.

Black Gen-Zers Favor the Feeling of Community

  • Black Gen-Z respondents say they feel connected to like-minded people and/or less alone (94%) and feel greater compassion for others (57%). Still, 62% said it makes them stressed/anxious.
  • 84% feel they have allies of other races and ethnicities on social media, compared to the 72% who feel they have allies in real life.

Black Gen Z Wants to See and Share More Joy

  • Nearly 90% of Black survey respondents—and 70% of non-Black respondents—agree that they want to see and celebrate joy on social media more than they do now.
  • For Black Gen-Z, the top three emotions missing from social media are excitement (56%), joy and comfort (both 48%). For non-Black Gen-Z, it’s comfort (48%), excitement (45%) and hope (41%).

“As Gen-Z is considered to be the generation leading the Black Lives Matter movement, it’s important these young trailblazers remain socially aware and responsible. It is just as important that they protect their peace. Luckily, 87% of the survey’s respondents are hopeful for the future.”
Jaynay Johnson, Forbes contributor

Published: September 29, 2020

Source: Elaine Fogel

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