Sales and Marketing

5 Best Low-Budget Marketing Tips for Startups

When you try to create a marketing campaign for a startup, the big problem is usually that finances are low. Unless the startup managed to score huge funding, saving money is a necessity. With this…

The Real Future Of Selling, Not What You Think It Will Be

There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.) The concept of “virtual selling,”…

Why Customization Is the Key to Brand Recognition

Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand…

Report: Brand Leaders Seek More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap…

Creating SEO-Friendly FAQ Pages

Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most…

Google Ads Guide: How To Leverage Responsive Search Ads

Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction. In this blog, we’ll cover: What are RSAs? How to…

Why It’s So Easy to Sell Your Products in Other Countries

Thinking about selling your products in other countries? Now is more the time than ever. Nowadays it’s relatively easy to sell products all over the world. Why? Because of the fast paced society we live…

4 Secrets to Successful Content Marketing

Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason…

7 Things to Consider Before Scheduling Instagram Posts

It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may…

6 Ways to Incorporate User-Generated Content in Email Campaigns

User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that…

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