Sales and Marketing

Why It’s So Easy to Sell Your Products in Other Countries

Thinking about selling your products in other countries? Now is more the time than ever. Nowadays it’s relatively easy to sell products all over the world. Why? Because of the fast paced society we live…

4 Secrets to Successful Content Marketing

Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason…

7 Things to Consider Before Scheduling Instagram Posts

It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may…

6 Ways to Incorporate User-Generated Content in Email Campaigns

User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that…

Politicians Use Group Texting… Should You?

This political season, we’re watching as Trump and Biden fight it out for the top office.  I don’t remember a more contentious political season in my life. But, I promise you no politics in this…

What Lies Beneath a Successful Marketing Campaign

A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way. …

Is Covid-19 The End Of The Trade Fair?

Anyone familiar with international trade will surely know what a trade fair is: a bustling, crowded place, usually situated at the outskirts of big international cities, where small and medium enterprises show off their best…

A Deep Dive Into Reward Programs: 4 Types

It’s no secret that this year has been a trying time for businesses big and small, but it’s estimated that 80% of small businesses expect to suffer long-term as a direct result of the pandemic….

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring…

Study Says Black Gen-Zers Want More Joy on Social Media

According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social…

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