Sales and Marketing
Leveraging Coupons & Coupon Code Data From Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they…
How Researchers Used Text Marketing to Study Homeless Teens
This is an example of an absolutely fascinating way to use text message marketing. I was surfing the internet the other day… just killing time. That’s when I came across a very cool article about…
Wishing You a Bright & Happy New Year!
We’re off for the holiday weekend–see you back here on Monday!
10 Top Tips to Boost Brand Consistency
Consistency is vital if you’re trying to build brand identity. If you send your audience mixed messages this will not only confuse them, but they’ll be less likely to trust your brand. It’s important to…
Here’s How to Make Your Restaurant Stand Out From the Competition
It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are…
The Immense Influence of a Smile
It’s very basic…and it’s very powerful! There’s perhaps nothing more powerful in beginning a conversation, setting a frame, resetting someone else’s negative frame, or in overcoming an interpersonal challenge, than a smile. A warm, authentic,…
Why Your Personal Brand Needs a Memorable Domain Name (Plus 5 More Tips)
The concept of personal branding has evolved at a rapid pace in recent years. It’s not just consultants, coaches, and bloggers looking to build credibility anymore. Influencers, executives, and even new high-school leavers looking for…
6 Inexpensive Marketing Tools for New Businesses
Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers…
Psychology of Gift Giving: How Retailers Manipulate Buyers
It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure…
How To Rank Locally in Search Engine Results
https://pixabay.com/photos/business-man-laptop-work-outdoor-2452808/ Many people believe that you only need to add a location to your keywords in your content if you are to rank locally in search engine results. Unfortunately, it is not this easy! A…
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