Sales and Marketing
Five Ways to Optimize ROI on Ad Spend (ROAS) for Your Business
The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale…
Strategies for Working With Difficult Customers
No matter what industry your business is in, you are bound to encounter difficult customers and clients at some point. Whether you’re working to satisfy the demands of picky homeowners or provide emotionally intelligent advice…
Ecommerce Marketing: Secrets to Increase Conversions and Sales
With the rapid growth of online shopping, e-commerce businesses are constantly looking for ways to increase conversions and drive sales. Try this AI-powered business tool: Airgram is an AI-tool that records, transcribes, summarizes, and shares meeting conversations….
Are You Selling Intuitively?
Have you ever experienced talking about an opportunity, a situation, or strategy with a very high performing sales person? Or been with someone dealing with a very complex deal, and all of a sudden they…
Should Businesses Utilize Air Dancers for Marketing?
In the ever-evolving landscape of business marketing, standing out in a crowded market is a challenge that every business faces. Among the myriad of advertising tools available, one unique and eye-catching option is the use…
5 Easy Ways for Small Biz Owners to Keep Holiday Stress at a Minimum
For small business owners, the holidays really can be the most wonderful time of the year: For retailers in particular, purchases surrounding winter festivities can account for nearly half of yearly sales, according to reporting…
How Online Reviews Can Aid Small Business Growth
In today’s competitive digital world, small businesses often struggle to get noticed and grow. One powerful tool they can use is online reviews. Online reviews are comments and ratings that customers leave on the internet…
The Art of Video Marketing: 7 Essential Things to Consider
Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96%…
Keyword Intent: The Key to Unlocking SEO Success
Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs)….
Make Time Available for Selling
Time available for selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on…
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