Lyle Small

Lyle Small is an experienced content strategist and writer. He has authored articles on business and finance for over 10 years at various trade publications, and is a former graphic artist.

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A salon owner selecting a product from a variety of colorful boxes on the shelves in their salon.

Salon Client Retention Top Marketing Tips

As a salon owner, attracting new clients is important, but retaining existing customers is crucial for sustained business growth. Loyal clients not only provide steady income but can also become advocates for your salon. Here…

5 Must-have Route Planner Apps for Small Businesses

In the world of small business operations, efficiency is key to staying competitive and thriving. Whether you’re managing a delivery service, a mobile catering business, or a team of field technicians, having the right tools…

Creative Approaches to Marketing Your Vacation Rental Business

Thanks to modern online marketing, it’s never been easier to promote and hype up a vacation rental business. Of course, this also means that the competition within the vacation rental market has become tougher than…

Here’s What to Look for When Modernizing Your Legacy Software

In today’s changing corporate world, updating your old applications and system infrastructure is vital to boost business efficiency and customer satisfaction. Moving to contemporary, agile technologies means fewer system failures and more employee productivity. Modernizing…

Key Factors to Consider When Investing in AI Companies

Investing in AI companies requires a thorough understanding of both the technology and the market. Factors such as the company’s technological edge, market position, and the scalability of its products or services are critical. Investors…

How To Create the Best Work Schedule For a Sales Team

Designing the best work schedule for a sales team involves maximizing efficiency and productivity. Sales teams have unique needs and dynamics that differ from other departments. Creating a schedule that accommodates these needs while ensuring…