Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It may not have been previewed, commissioned or otherwise endorsed by any of our network partners. By now, we’re aware that social distancing, stay-at-home orders, and sharing close quarters with a significant other and/or kids while working can take […]
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Small Business Owners: Is It Time to Offer Buy Now, Pay Later?
If you own a small business or have spent time online shopping, chances are you’ve heard of the buy now, pay later trend. It’s an approach to shopping — popularized by point-of-sale financing companies such as Affirm, Afterpay and Klarna — that’s become more common due to the COVID-19 crisis forcing consumers to shop online […]
9 Services You Should Consider Outsourcing — And When
As a small business owner, you’re constantly wearing many hats. On any given day you could be inspecting the latest inventory shipment, interviewing prospective employees or even sweeping the showroom floor after closing. However, if you find yourself being pulled in too many directions or experiencing a level of growth that you can no longer […]
4 New-Business Pitfalls (And How to Overcome Them)
Starting a business is hard work. It can be even harder if you’re wearing rose-colored glasses that blind you to some of the big challenges ahead — especially if you’re already struggling to make ends meet when it comes to your personal finances. The good news is, many early business problems are common and possible […]
How to Promote Your Company with Awareness Campaigns and Celebrations
Many companies use national awareness campaigns or celebrations as marketing opportunities, whether it’s Breast Cancer Awareness Month in October, National Women’s History Month in March or a dedication to financial literacy in April. Suddenly, the shopping app Rakuten links with Pride-themed merchandise in June and the classic shape of Cheerios turns to hearts for American […]
Is an Education Reimbursement Program a Good Move for My Business?
Some of the largest employers in the world are now reimbursing their employees’ education expenses. Companies like Target, Disney and the world’s largest employer, Walmart, all reimburse 100% of tuition and books for employees who qualify. Over a five-year period, Disney and Walmart plan to invest $150 million and $1 billion, respectively, in employee education. […]
How to Start a Loyalty Program Without Losing Money
One way to potentially increase your customer base — especially when encouraging repeat business — is to implement a loyalty program. In fact, more than half of U.S. consumers are interested in using loyalty programs from local businesses, according to a June 2021 report released by payments industry analyst PYMNTS.com. While a good loyalty program […]
More Than 1/2 of Senior Managers Plan to Add Positions in Q4 of 2021
It appears that job seekers will continue to enjoy a wealth of work opportunities in the remaining half of 2021 — even as employers in various sectors have trouble finding workers. According to a new survey of more than 2,800 senior managers from global human resource consulting firm Robert Half, 51% expect they’ll add new […]
50% of Microbusiness Owners Still Reeling from Coronavirus Pandemic
Half of microbusinesses — those with five or fewer employees — are still being negatively impacted by the coronavirus pandemic, according to a new survey from Yahoo Small Business. Among these struggling microbusinesses, 66% have considered shuttering. Here’s what Yahoo found during its deep look at the current state of businesses: Technology remains a key driver […]
10 Ways a Social Media Presence Could Impact Your Business
Social media is a hot marketing ticket these days, and one that has become increasingly more beneficial to a company’s bottom line. A June 2021 poll done on behalf of Sprout Social found that 78% of consumers are more willing to buy from a brand after a positive interaction with that brand on social media. […]
