Sales and Marketing
When Can You Raise Prices? Consider the Barbell Effect
The barbell effect is a concept in marketing and business strategy that describes how markets can become polarized, with a decline in the middle market and growth at both the high and low ends. Think…
How to Make It Easy for Customers to Say Yes
How easy are you to do business with? Do you make it easy for customers to not just say yes, but enjoy the relationship? As business owners, we get so focused on our products and…
Sales and Service: Selling Doesn’t Stop at the Sale
In many businesses, sales and service are viewed as two distinct functions: sales is seen as the starting point, where the initial transaction occurs, and service kicks in post-sale to address customer needs and ongoing…
Is AI Harming Your Sales Efforts?
“Have your robot call my robot.” (said no one ever). As business owners, it’s tempting to leverage technology to automate processes and replace people to make things move faster and easier while reducing impact on our…
Why Facebook Should Be the Home Base for Your Brand
In 2024 Facebook remains a powerhouse, shaping the way brands connect with their audience. With over 90 million small businesses on Facebook, this platform offers you unparalleled opportunities to engage, inform, and convert followers into loyal…
How to Start SEO as a Small Business Owner
Congratulations, you’ve got your new business up and running and you’re ready to optimize your website. But you’re not sure how to start SEO. In this article, we cover the most accessible fundamentals and best…
Meatball Marketing: Why Live Connection is the Fastest Way to the Sale
In today’s digital landscape, connecting with customers often feels impersonal. Emails, blogs, and social media posts, while great ways to connect with customers, can lack the human touch that fosters genuine relationships. What drives sales…
Tech-Driven Marketing: Tools to Enhance Your Marketing Efforts
In today’s rapidly evolving digital landscape, staying ahead in the marketing game requires more than just traditional strategies. With consumers increasingly engaging online, businesses must leverage technology to optimize their marketing efforts. Tech-driven marketing tools…
When Hiring for Sales, Hire Smart to Grow Fast
When hiring for sales roles, you’re entrusting someone else with the most critical function in your business. Let that sink in for a minute. Time and time again, clients come to me eager to expand…
Why Veterans Make Great Hires
Honoring members of the military means not only reflecting on their exemplary service, but also appreciating the talents and skills of veterans in the civilian workplace. Their discipline, communication skills, teamwork, and problem-solving abilities are…
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