Sales and Marketing
17 Cost-Effective Strategies for Successful Small Business Rebranding
Small business rebranding on a shoestring budget is a common challenge, so we’ve compiled seventeen strategies from CEOs, founders, and marketing experts. From the importance of niching down your brand early to planning a trademark…
These Months Have the Most Searches for Your Online Store
76% of American adults now shop online with an average spend of $3,428 per capita – second highest globally just behind the UK. Any online store is looking at a promising future with the number of US online shoppers…
Use a Feedback Tool for A/B Testing and Website Experimentation
Optimizing a website for user experience and conversions is a continuous process. Whether it’s refining the layout of a landing page or experimenting with different call-to-action buttons, businesses are constantly looking for ways to improve…
Best Socks: How to Create a Niche Market
Socks may seem like a small accessory, but they can be a profitable niche market for clothing stores and manufacturers. With the right approach, you can appeal to customers looking for the best socks that…
How To Start a Promotional Marketing Campaign
Promotional marketing campaigns are essential tools for businesses looking to boost visibility, attract new customers, and foster loyalty among existing ones. By strategically leveraging promotions, companies can create excitement around their products or services while…
When Can You Raise Prices? Consider the Barbell Effect
The barbell effect is a concept in marketing and business strategy that describes how markets can become polarized, with a decline in the middle market and growth at both the high and low ends. Think…
How to Make It Easy for Customers to Say Yes
How easy are you to do business with? Do you make it easy for customers to not just say yes, but enjoy the relationship? As business owners, we get so focused on our products and…
Sales and Service: Selling Doesn’t Stop at the Sale
In many businesses, sales and service are viewed as two distinct functions: sales is seen as the starting point, where the initial transaction occurs, and service kicks in post-sale to address customer needs and ongoing…
Is AI Harming Your Sales Efforts?
“Have your robot call my robot.” (said no one ever). As business owners, it’s tempting to leverage technology to automate processes and replace people to make things move faster and easier while reducing impact on our…
Why Facebook Should Be the Home Base for Your Brand
In 2024 Facebook remains a powerhouse, shaping the way brands connect with their audience. With over 90 million small businesses on Facebook, this platform offers you unparalleled opportunities to engage, inform, and convert followers into loyal…
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