Sales and Marketing
10 Smart Tips for Creating, Marketing, and Sharing Content on Twitter
Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once. Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link.
Sales Tips: Feel, Felt, Found
What do you do when someone gives you an objection? What do you do when they have some particular objection to your product, or your service, or even the entire appointment? The “feel, felt, found” formula gives you a way to handle that objection.
3 of My Marketing Pet Peeves I Hope You Don’t Do
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I’d share three of them with you in the hopes that you’ll avoid them.
Metrics that Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by all means, measure your follower count daily!
How to Target Your Government Sales Activities
So you have decided you want to “get a piece” of the $6 trillion U.S. government agencies are spending each year. Now the more challenging question is: Where should you focus your sales / business-development activities to win some of this business?
Is Your Business Too Professional? Part 2
Last week we talked about ways to make your marketing more interesting by being less “professional.” Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
Learn How to Establish a Sense of Urgency
In any business, when you can establish a sense of urgency, people will be more proactive in working with you. When you can establish a sense of urgency in others, it will pay off in increased sales.
5 Web Techniques to Grow Your Small Business
Small businesses have come a long way from the days of handing out pens or magnetic football schedules to keep a business in customers’ minds. The methodology of conducting business has irrevocably swung toward digital formats.
VIDEO: How to Use Social Media Efficiently
The time you spend working on your business is precious, and balancing your time spent on marketing efforts is key. So how much time should you spend on social media?
Use This Invention from 1870 to Build Relationships (and Links)
Yes, you guessed it. The phone. Picking up the phone to have a conversation is nothing new. People have been doing it for quite some time and, turns out, it still works! Email and social media platforms are great, but hearing someone’s voice adds character to a conversation.
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