Sales and Marketing
What Small Businesses Need to Know About SEO vs. PPC Budgeting
As a small business, you must understand the role that SEO and PPC can play as part of your broader marketing strategy. Determining the best balance between an SEO and PPC strategy will help allow for responsible budget planning and more effective results.
How to Win with Compliance Branding
At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.
How to Use the Holidays to Check in with Your Customers
Are you thinking that September sounds a little early to be bringing out the mistletoe, and that you don’t want to be part of the crowd advertising winter specials before Halloween even rolls around?
Don’t Make the Wrong Partnership: Assume Nothing
But how do you know whether someone is going to be a good partner or not? It’s not enough to go by someone’s prestige—there are plenty of examples of prominent figures who turned out to be bad partners.
How to Combine Social Media with Email Marketing
Email marketing can be an effective tool in reaching your customers. What most people don’t understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
4 Tips for Writing a Strong Case Study
Case Studies are the marketing version of Aesop’s Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?
3 Ways to Find a Mentor
Every startup founder can benefit from working with a mentor or coach. While ultimately you will be the one to execute and take action, a mentor or coach can help you at any stage of your venture.
What’s In Your Content? 5 Tips to Success
Small business owners nowadays are moving towards virtual platforms to improve their lead generation. Content is a big part of this because it helps with SEO and engages readers. Still, many small business owners are part of a partner system.
Questions as Weapons
Too often, as business professionals, we use questions as weapons. We ask questions with an agenda. We’re not looking for answers. We’re not looking to learn.
The Digital Marketing Fundamentals: Website, Content, and Social Media
If you’re conducting business today without an online presence, you’re stuck in the old 20th century way of thinking. So many potential customers are online looking for products and services that if they don’t find you there, they’ll find someone else.
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