Sales and Marketing
Laithwaites Wines Takes a Page from Amazon
One easy way to find ideas for improving your business is to study dominant businesses in other markets. Many times you can adopt a strategy or technique and apply it directly to your own business.
Small Business Marketing: Tips from Peter Drucker
One of the most important things to remember about marketing strategy is that marketing and sales are two different things. Always remember, the best marketing tips for small businesses will fail unless you put yourself in your customers’ shoes.
How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
5 Things You Need to Fix on Your Website to Land Media Coverage
One of the most cost effective ways to build awareness of your business and credibility in your market is media coverage, but too often you send out pitches and nothing happens.
7 Agency Secrets to Powerful Social Media Marketing Campaigns
Successful social media campaigns rely on content marketing for much of their impact and lead generation abilities. If you’re looking for new ways to make your social media marketing strategies work harder for your company, you need to embrace some of these powerful strategies for improving the results of your inbound marketing efforts and for crafting an effective social media campaign.
Turn That Bad Review Upside-Down
A bad review may mean bad business for your company. The business listings available online are great to gain exposure but they also mean that you’re under the scrutiny of your customers.
Funnel/Pipeline Games
The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I’ve seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I’d spend a little time on a few of them.
How Positive Thinking Can Ruin Your Marketing
Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you’ll get what you really want.
Improve Sales by Taking Away Their Freedom
Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy.
No More Hidden Agendas in Networking!
Hidden agendas have no place in Face-to-Face (F2F) networking. They’re false and are always found out. They waste people’s time and seriously undermine the whole concept of a reciprocal networking relationship.
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