Sales and Marketing
Just Good Enough: The Minimum Viable Sales/Marketing Strategy
For years, I’ve been a proponent of “Just Good Enough” as a sales or marketing strategy. Perhaps in today’s context, Just Good Enough might be called The Minimum Viable Sales/Marketing Strategy.
Why the NFL Is Smarter Than You
I was watching a Broncos game the other night and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why.
Personal Brand Best Practice Tactics on Google Plus
Bloggers, authors, artists and passionate creators of visual, multi-media, and text content can be powerful personal online brands. Those that understand the power of the social networks can accelerate and enhance their brand through effective content marketing tactics.
Cultural Sensitivity: How to Approach International Executives
Whether you’re an entrepreneur with international exposure or you’ve merely heard stories about cultural diversity, I’m sure you’re aware of how delicate interactions can be in a foreign environment.
The Way to Get the Most out of Every Lead
An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don’t see how the ad is relevant to them.
When Should a Company Re-Brand?
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge.
The Small Business Social Media Cheat Sheet
If you’re just getting your toes wet with social media, then you’ve come to the right place. This Social Media Cheat Sheet provides an overview on setting up your profile and some basic lingo for six of the major social media platforms.
Smaller B2B Companies Outdo Larger Ones on Content Marketing
Here’s a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy.
How Not to Advertise
To get the most out of your advertising, you need to make a clear call to action for your potential customers, and give them a sense of urgency. However, many businesses get it wrong.
Business Brand Content Best Practice Tactics on Google Plus
There are many types of businesses that are struggling to market with Google+, they can be business that sell to businesses (B2B) or those that deal directly with consumers (B2C). They can be small, medium or large.
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