Sales and Marketing
The Secret of Selling Need Not Be a Secret
I’ve often said that, at it’s very essence, selling was about finding out what people wanted, and simply helping them to get it. When you see selling in that light, it’s so much easier and more fulfilling.
The 4 C’s of Social Media
The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections. If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
7 Blogging Mistakes for Small Businesses
Blogging and content sharing have become integral parts of how small businesses operate and grow. Sure, a small biz blog might be pretty low on your priority list, but they’re an excellent way to engage communities and expand reach to target markets well beyond the grasps of traditional advertising and marketing.
Busted! 8 SEO Myths Exposed
Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium…
Company Apparel: Looking Official vs. Looking Promotional
Every employee should be proud to sport the company logo and colors. However, there is such thing as going overboard with advertising in thread. Company custom clothing should be a lot like the webpage: attractive, but subtle and welcoming to potential customers.
Rethinking Prospecting
What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?
A $300 Informercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. You can pick up a lot of good marketing ideas just from watching infomercials. You can pick up even more when you decide to actually order something.
Ancient Marketing Techniques Can Yield Results
Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
Turn a Toxic Business Relationship into Your Advocate
Every business has a “Joyce,” that customer that is never satisfied. I have learned that my company is only as good as the customer service provided and communication skills engaged. But what shocked me the most is that my Joyce, who is a business owner herself and who was my most toxic customer, ended up being my biggest advocate.
How to Market Your Content on Google Plus
Google+ is not just a Facebook competitor. Google sees it as a core layer to its web assets and a vital part of the social web puzzle. What is now the second largest social network should no longer be seen as an afterthought.
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