Sales and Marketing
Biscuits and Networking
There are an abundance of articles and studies that support the claims that F2F networking is an important and vital skill for personal and professional success. What interests me is that if this is such a critical knowledge base, why isn’t it taught more formally?
Business Advice from Miley Cyrus? What Your Company Can Learn from Celebrities
Image is everything. It’s a maxim that applies everywhere, from our businesses to our personal lives, and certainly to the celebrities we both admire and are annoyed by.
Developing a World-Class Brand
If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It’s not just about customer service and brand awareness. It’s not that everyone knows your brand, it’s what their perception of your brand is.
Top Marketing Fails
Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
3 Places to Find Content Writers
If you’re building a blog, or blogging to support a business, you know that you need content. Lots of content. How do you crank out post after post and still keep your business cranking?
6 Steps to Win City Contracts
The New York City Department of Education (NYC DoE) is the largest system of public schools in the United States. At any given time, there are literally hundreds of contracts open to the market for potential bids.
22 Social Media Facts and Statistics You Should Know in 2014
There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future.
Do You Know Who Your Brand Cheerleaders Are?
Who are the people who say good things about your business or nonprofit organization? Do you know? “Fans” aren’t the same as customers. Further, not all “customers” are equally committed to a brand.
The Super Bowl Ad That Actually Sold Something!
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.
Why Mobile Apps Will Drive the Future of Marketing
Virtually every day, new evidence emerges of the consumer shift to mobile. Businesses can utilize specific-use mobile apps to enhance and/or simplify the customer experience with their brand.
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