Sales and Marketing
Understanding the Customer
Depending on the industry and nature of your business, your target market can be categorized very narrowly toward a specific type of individual or generally as a wide scope of the general population.
Content Creation Without a Purpose: An Exercise in Futility
The best advice we could give you on content marketing is to create and share content that is relevant and that provides value to those who follow you.
5 Reasons a Social Media Presence is Important for a Small Business
Why should SMBs have a social media presence? As humans, it is engrained in our DNA to make personal and emotional connections. Social media offers companies an opportunity to humanize the brand by providing customers with a forum for personal interaction with the people behind the brand.
The Importance of Mobile Marketing for Your Business
Mobile is no longer the future of marketing, it’s the present. If your small business isn’t utilizing the many opportunities mobile provides, you’re more than missing out, you’re inadvertently setting yourself up to fail for the future.
Social Media Lead Generation
Think of social media as an engagement platform that allows you to interact not only with potential customers but existing ones as well. People go online for a variety of reasons when it comes to retail shopping.
How Do Our Customers Make Money?
At the core of everything we do as sales people, it’s about making money, that is producing revenue for our companies. But that’s not what drives our success as sales people.
3 Benefits of Merging Social with Your Small Business Marketing Strategy
The great thing about having a small business these days is that you can explore plenty of avenues to give your business a competitive edge and compete with the big players in your business domain.
How to Keep Your Business Blog from Becoming a Tabloid
What do Steve Guttenberg and Milli Vanilli have in common? If it were 1989, you might actually know what I’m talking about. Pop culture is what’s collectively popular among the masses.
Marketing Goes SoLoMo
As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.
3 Best Times to Work on Your Content Marketing
When are you most productive during the day? Are you a morning person or a night owl? Do you spring right our of bed without hitting the snooze button once? Or do you require 2+ cups of coffee to break out of your zombie-like stupor (like me)?
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