Sales and Marketing
What Small Business Can Learn from the Star Wars Marketing Blitz
It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at…
Your Channel Partners Aren’t the Enemy!
Few organizations have the ability to reach every possible customers themselves. They can’t afford to hire enough sales people to cover the markets, they don’t have enough deep expertise in certain markets, they need to…
How to Create Your Own Social Media Quiz for Lead Generation
Have you ever come across one of those Buzzfeed quizzes before and wondered how well a social media quiz would do for your marketing strategy? Surprisingly enough, social media quizzes when paired with a lead…
The Difference Between a Places Search & Organic Search
For the past few years Google has put a lot of emphasis into local search. In response to the growing desire for local information, Google has taken steps to improve local search for consumers and…
3 Ways to Boost Traffic to Your Small Business Website
What is better than one view on your website? More views! Have a website but the traffic numbers are lacking? Looking to drive traffic to your relevant and exciting content? Follow the tips below to…
Paid Advertising 101: Understanding Search and Display Advertising
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau…
SEO Checklist for Small Business
SEO involves a lot of “stuff.” Some of it is essential, and some of it … not so much. Here is a quick checklist of must-do SEO actions. Cover them all, and your SEO campaign…
Provocation or Obnoxiousness?
The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson, to help our customers “unlearn” we have to show them what they are…
4 Ways to Promote Your Business on Snapchat
You may find yourself wondering if there’s a place for your small business on Snapchat. Snapchat is a great place for small businesses, especially if your business targets young people. Today Snapchat is used daily…
The Story of Content: Focus on Your Customers
I came across this excellent Content Marketing Institute produced documentary about content marketing and wanted to share it with you. The one thing about content marketing you need to know from the start is that…
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