Sales and Marketing
The Best Content Systems for First Time Bloggers
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with…
Are You Branding Your Business Effectively Online?
The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence…
The Hard Truth About Social Media and What You Need to Do About It
It had been done. The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed. I was live. Then something happened….
Prescriptive Selling
I’m seeing a trend toward increasing prescription in selling. By that, I mean marketing, sales enablement, or management are prescribing the activities, actions, scripts, conversations their people should be having. Many of the new technologies…
How Easy to Understand is Your Marketing Content?
Do you sometimes get bogged down when writing your business’ or organization’s marketing content? Is it filled with jargon or technical information? There’s an answer for you… Cut it out! When your marketing language is difficult…
7 Reasons No One Opened Your B2B Email & What to Do About It
Email marketing is still one of the most effective marketing channels to reach your audience. Studies still suggest that it has great reach, offers a high ROI, and is the preferred communication channel for a majority…
Unconventional Ways to Get Customer Reviews
Reviews can drive organic web traffic to your site and help you increase revenue. Learn some easy ways to get good customer reviews. Well, the overall concept of getting reviews is simple. You simply have…
Referrals Don’t Happen by Accident
Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them—there’s no better marketing than having…
The 4 Quickest Ways to Improve Your Business’s Social Presence
A strong social media presence is one of the most effective ways for any business to market to their customers. Over eighty percent of the major corporations in America use social media to improve their…
How to Send Irresistible Emails That Always Get Opened
I think we all agree that our inboxes could use a good cleaning. If it wasn’t for Gmail’s tabs that organized everything, I would never see half of my emails, let alone open them. Email…
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