Sales and Marketing
It’s Never Too Early to Start Selling to Customers
Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to…
A Surefire Way to Market to Millennials
More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the…
The Essential Differences Between B2B and B2C Marketing
Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you have a service or a product and you need to sell…
Is Your Logo as Memorable and Inviting as It Could Be?
Designing a logo for your new business can be confusing. Professionals at logo design companies consider several options for images, size, fonts, colors and more. In this article, let’s understand the important things to make…
What the Color of Your Brand Says About Your Business
Color psychology may not be a topic you have come across much, neither will you have thought about the impact of colors—until now. When it comes to branding your business, the color or colors you…
Combining IN and OUT Marketing Proven the Best Choice
A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination of both. According to the Inbound Marketing Effectiveness Benchmark Study Report – Q2…
How to Work with Difficult But Important Business Clients
All small business owners have had experiences with difficult clients. It’s a fact of life when you run your own company. Whether these clients are slow with payments, criticize your work, or simply give you…
How to Plan a Successful Media Buying Strategy
In order for your media buying strategy to be successful, you need to identify your target demographic, and then place the right ad in the right place at the right time. Seems simple on paper,…
5 Powerful PR Trends You Should Not Ignore
Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go…
Speed Kills!
No, I haven’t become the spokesperson for the National Highway Safety Commission, I’ve had more than my fair share of speeding tickets (and actually far fewer than I deserve.) I just read a horrible piece…
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