Sales and Marketing
What We Care About vs. What Our Customers Care About
There is a huge chasm between customers and our own sales and marketing initiatives. This is nothing new, yet it’s what keeps us from connecting with our customers and prospects. It’s what causes our customers…
From Necessity to Relevancy: 5 Ways to Boost Your Brand Relevance
The most innovative and leading companies today have found channels to move beyond being simply a product or service. They’ve managed to integrate themselves into the lives of their customers in mutually beneficial ways. They…
14 Business SMS Messages Everyone Needs to Use
Today we start with a question about sending business SMS messages… It seems like I get this question all the time: What SMS messages do I need to send? Can I get sample SMS messages…
A Win-Win for Social Media
Most companies in the US are using social media as an important channel for communicating with customers. One of the primary reasons for using the social media is to provide information regarding products and services….
3 Essential SEO Tips to Sustain Your Local Business
Keeping your business front and center is a tough trick to be sure, but rest assured, it’s far from impossible. Mastering SEO, or search engine optimization, is about making your business and its relevant information…
3 Ways You Could Be Wasting Advertising Money
Businesses must rely on good advertising to bring them customers. It’s very difficult to generate organic leads and create a strong brand without it. However, the money poured into company advertising schemes isn’t always well…
Connecting the In-Store and Online Experience with Audience-First Marketing
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty,…
What Are Your Top Priorities for Social Media Marketing?
It’s likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year? As a small-medium business or nonprofit organization, your budget doesn’t…
Avoid These Mistakes Sending Bulk SMS Messages
I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and…
10 Things That Actually Identify Your Brand
How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes to your customers’ mind when they think of your brand name?…
Top Articles in This Category
