Sales and Marketing
A Win-Win for Social Media
Most companies in the US are using social media as an important channel for communicating with customers. One of the primary reasons for using the social media is to provide information regarding products and services….
3 Essential SEO Tips to Sustain Your Local Business
Keeping your business front and center is a tough trick to be sure, but rest assured, it’s far from impossible. Mastering SEO, or search engine optimization, is about making your business and its relevant information…
3 Ways You Could Be Wasting Advertising Money
Businesses must rely on good advertising to bring them customers. It’s very difficult to generate organic leads and create a strong brand without it. However, the money poured into company advertising schemes isn’t always well…
Connecting the In-Store and Online Experience with Audience-First Marketing
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty,…
What Are Your Top Priorities for Social Media Marketing?
It’s likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year? As a small-medium business or nonprofit organization, your budget doesn’t…
Avoid These Mistakes Sending Bulk SMS Messages
I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and…
10 Things That Actually Identify Your Brand
How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes to your customers’ mind when they think of your brand name?…
Marketing Strategy 101: How Your Small Business Can Make It Big in 2017
The last few weeks leading to the new year affects businesses everywhere – whether it boosts your revenues due to holiday shopping or slows down sales because your line of business doesn’t complement the season….
Delivering Insight: What Happens Next?
The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights—each tuned to a specific set of…
Google AdWords: The Ultimate Marketing Solution for Small Businesses
Just 16 years ago, Google launched the Self-Service Advertising Program, what would later be known as Google AdWords. Over the years, this online marketing strategy has experienced tremendous growth and today it serves as one…
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