Sales and Marketing
Delivering Insight: What Happens Next?
The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights—each tuned to a specific set of…
Google AdWords: The Ultimate Marketing Solution for Small Businesses
Just 16 years ago, Google launched the Self-Service Advertising Program, what would later be known as Google AdWords. Over the years, this online marketing strategy has experienced tremendous growth and today it serves as one…
Are You Guilty of Picking Things Apart?
It seems to be human nature to pick things apart. We may be looking at a new prospecting or marketing program, we may be looking at a deal strategy, we may be looking at a…
Pinterest Tips for Small Business
It’s a fact that doesn’t really need to be stated anymore: if you have a small business, you need to have a social media marketing strategy. One of the hottest social media platforms is Pinterest,…
How Long Should It Take for Your Local SEO Efforts to Show Results?
One of the first questions business owners ask before starting with local SEO is “how long will it take”. It’s important to remember that it takes time for good SEO to take effect, but exactly how long…
An Unexpected Advertising Strategy That Pays Off in the Long Run
I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded. Most of us could never have gotten this far without the advice, processes and entire…
Find Your Sweet Spot
Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet”…
The Future of Text Message Marketing in 2017
Text message marketing is changing. It’s becoming more and more popular. Mainstream companies are adopting the marketing technique. It’s no surprise that companies like Coke and Dunkin Donuts, and other major players are adopting text…
10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit…
I Got a Negative Google Review: Now What?
As a search marketer, one of the most important jobs I have is making sure clients have a positive Google review profile. This not only ensures better ranking power, especially for local businesses, but it’s…
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