Sales and Marketing
How to Be an Expert Niche Market Finder
I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a…
6 Surefire Ways to Step Up Your Instagram Marketing
Instagram is more than just a network for picturesque breakfasts and cappuccinos. In modern digital marketing, it’s one of the best platforms for establishing your social presence, maximizing your online reach, and bringing more traffic…
30 Proven Tips for Building Trust & Rapport with Clients
Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186%…
Your Visuals Need Your Attention
No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so—they’re…
Social Media Sensation: 3 Common Strategies to Improve Your Company Image
If customers don’t trust your company or don’t like something about your brand, they aren’t going to want to buy its products or services. Therefore, it is important as a business owner to make sure…
Make Buying Easier!
As sales people, we want to make it easy for our customers to buy. We have endless amounts of data sheets, cases studies, presentations, and information about our products. We seek to be super responsive…
5 Types of Content Your Company Should Use for Social Media Marketing
Whether you want more shares, retweets, or just positive comments, if you aren’t getting much of a reaction, you may be using the wrong types of content. Different market segments may have their own tastes,…
5 Tips for the Introverted Thought Leader
Just because you’re an introvert doesn’t mean you’re not well-suited to be a thought leader in your industry. As a matter of fact, there are a good amount of introverts among the most influential movers…
Idea of the Month Club
Remember back in the day when you could subscribe to a Book of the Month Club or a Record of the Month Club? It was a novel idea to have a new item chosen with…
Customers Should Care About Your Profitability
Too often, we succumb to price pressure—even worse, we lead with price, making pricing the center of focus of our sales efforts, then being forced to discount to “win” the business. What if we started…
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