Sales and Marketing
When to DIY and When to Hire a PR Professional
It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you…
The Small Business Guide to Facebook Advertising
Facebook can be a great way of engaging customers or just getting some brand awareness. But, not everyone has a marketing department with a mammoth budget, so where do you start? This new infographic simplifies…
Transparency Leads to Trust
I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was opening on…
Are You Really Different?
We know the importance of differentiating ourselves in attempting to win business. We try to do this at our web sites, often posting comparisons and charts showing how we have more features and functions than…
Is Your Brand a 50’s Housewife or Free Spirit?
The days of poodle skirts, greased back hair and Mary Jane’s may be gone but is the prim and proper image of the time not as far gone as we may think? Despite the times…
9 Advanced Content Marketing Strategies for Small Businesses
Starting a small business can seem like a huge gamble, but the biggest emphasis on your small business is not always the initial or ongoing investment. Your largest influence will be the content marketing strategies…
5 Free and Easy Ways to Promote Your Small Business Today
TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business…
Why Trade Shows Are Still Relevant
Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in recent years. With the rapid growth of digital marketing over the…
Sometimes Nothing is Better
There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it…
7 Ways You Can Significantly Increase Your Email Subscribers
Email marketing is the best way to deliver your promotional messages right into the inbox of the web user or customer (prospective or otherwise). A study and survey recently revealed that around 77% of customers…
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