Sales and Marketing
The Faces of Our Customers
Recently, I’ve been trying something new when I meet with clients. I ask, “When was the last time you visited your customers–in a non sales situation? When did you actually see what they do, how…
What Can Social Media Do for Your Business? Your Top Questions Answered
Not so long ago, the majority of adults thought that social media was a fad, a trend that would pass, something only the kids really got the hang of, and something that wasn’t particularly useful…
3 Ways to Spread the Word About Your Local Business Before the Holidays
Christmas and seasonal holidays are fast approaching and businesses everywhere are gearing up for their festive marketing campaigns. As larger companies imprint their mark on the season, small businesses may be wondering how they can…
Using Display Advertising to Grow Your Online Brand
Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of…
7 Easy Ways to Market Your Business Today
If you run marketing for a small business, you should be doing some, if not all of these things… Every day I see it… a small business struggling. The biggest problem these days… Marketing… It’s…
Prospecting: How Much Pre-Call Research?
How much pre-call research do you need to do to be effective in your prospecting? Frankly, it’s a really loaded question, with answers all over the place. Some argue you need to research deeply, learning…
One Thing
In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best…
4 Tips for Starting a Thriving Podcast for Your Business
Have you ever thought about starting a podcast for your business? When it comes to content marketing, many businesses stick to blogging and the occasional video. But the businesses that find the most success are…
How Video Can Help You Connect with Your Audience Through Social Media
The popularity of video in marketing has risen in recent years. Here at Sparkhouse, a leading video-production and online-marketing company based out of southern, California, we aren’t aware of a decrease in literacy (though the…
Cold Calling or Email Prospecting? The Choice Depends on Your Audience
Business media is overflowing with advice about new marketing and sales strategies that result in a satisfactory ROI. There has been a lot of talk lately about the power of Big Data and complex analytics,…
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