Sales and Marketing
Local SEO and SEO Are Not the Same
Local SEO and SEO are not the same This is the only local SEO guide that you will need to crack the local SEO code. It’s not a demanding thing to do. Just check all…
A Marketing Budget Example That Covers All Bases and Ensures ROI
As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want…
8 Best Email Trackers Worth Using
Have you ever wanted to know if someone read your email? As creepy as it sounds, these email tracking tools actually exist. Whether you are emailing for business or your job, email tracking is an…
The ABCs of Effective Local Advertising
Despite the ever-increasing digitization and globalization of commerce, many small businesses continue to function in a brick and mortar setting servicing a relatively small region. Whether it’s restaurants, repair shops, lawyers, or masons, these local…
The Implications Are Not Tiny
Unless you’ve been under a rock for the past couple years, you are aware of the tiny house movement that is taking the country by craze. In case you’re one of the folks who is…
Leveraging Your Information Advantage
In the “good old days” of selling (if there ever were any), a lot of sales people reveled in their “information advantage.” Prospects and customers relied on sales people to educate them on products and…
Discounts, Deals, and Advance Access: Keys to Increasing Sales
Are you shooting all the different kinds of ammunition you have in your sales arsenal? I’m going to go over what I believe are three of the most important ways to achieve a sale. For…
Why a Marketing Campaign Plan Fails—and How to Make Yours Succeed
It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version…
How I Break the Twitter “Rules” and Get 108 Million Impressions
It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that….
6 Easy Ways to Grow Your Small Business Through Social Media
The power of social media cannot be underestimated when it comes to growing your business. You can easily reach and connect with like-minded people almost instantly. Without the use of social media, your online presence…
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