Sales and Marketing
Boost Your Facebook Ad ROI Through Image Optimization
After AdWords, Facebook is the most popular digital advertising platform on the Internet. Advertisers spend around $40 billion on Facebook ads every year. The appeal is completely understandable. The average ROI of a Facebook advertising…
SEO’s Long Tail Keyword Problem
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords…
5 Important Variables That Affect Retail Business Success
Anyone who has ever run a retail business knows that it can feel a little (or a lot) like a roller coaster. There are so many different factors that go into overall success of a…
7 Marketing Mistakes to Avoid When Starting a New Restaurant
So, you’re starting a new restaurant. Awesome! Many seasoned restaurateurs would love to be in your shoes — starting a new restaurant with a clean slate. Along the way, they likely made some of these…
The Marketing Revolution No One Predicted
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first,…
Reinvent Your Category: Be Different
This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It was spectacular in every way imaginable, but it was also the…
3 Ways You Can Use AI to Supercharge Marketing for Your Real Estate Agency
Artificial intelligence (AI) has been at the center of many disruptions in recent years. Machine learning, deep learning, natural language processing, and other forms of AI have given us the best of automation across industries…
New Year New Website
There will be many local website designers ready to create and build your new website. But how do you choose? The price you will be quoted can vary greatly and so will what they offer. A website can…
How Learning SEO Can Improve Your Writing
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow…
A Basic Marketing Campaign Template to Ensure ROI
In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given marketing…
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