Sales and Marketing
Jobs-to-be-Done Branding to Find Your Positioning
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying cry for marketers. We don’t want to just push our…
Water, Water Everywhere…
In the Rime Of The Ancient Mariner, Samuel Taylor Coleridge writes, “Water water everywhere Nor a drop to drink.” Sometimes, I think there is a sales version of this, “Information, information everywhere, But we struggle…
Think Like a Media Company
Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For instance, take the results of a study of media and…
How to Turn Your Blog into Dynamic Video, Infographic Content and More
If the only thing you do with your blog posts is publish them, you’re missing out on some excellent marketing opportunities. There are plenty of ways you can take the content of a blog post…
Choosing the Right Domain for Your Business: Things You Should Do
Choosing the right name for your business is very important. It practically defines who you are and what your brand is about. It’s not impossible to change a name, but if you’ve built a brand…
The Most Successful Way to Market to Millennials
We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that…
Customers Are People, Not Products: Here’s to the End of the Advertising Model
Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly…
Do Local Businesses Still Need a Website?
Does your website still serve a purpose? Google’s primary objective is to answer people’s questions as quickly and as accurately as possible. Years ago, if you searched for a product or service, you would have…
How to Write Marketing Text Messages That Will Drive Sales
How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers…
How to Get Inbound Marketing Right for Your Small Business
If you have a small business and you want to maximize your returns, paying attention to inbound marketing is critical. First, let’s examine what it is and how inbound marketing can help your small business….
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