Sales and Marketing
Scoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but…
Don’t Ignore These SEO Problems That Could Be Hurting Your Ranking Power
Search engine optimization or SEO is being utilized by businesses big and small to increase traffic and conversions onsite. The stakes are high as Google AdWords and Bing Ads are gaining more and more real…
It’s Harder to Sell Within Our Own Companies
Tibor Shanto posed an interesting situation in a LinkedIn discussion: Got an interesting question or scenario for people who work with sales managers, presented by an experienced sales manager and her new company. She was…
Custom vs. Curated Content: How to Leverage the Benefits of Both
If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two…
Everything You Need to Know About Influencer Marketing and Artificial Intelligence
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything…
How to Write Marketing Text Messages
When your business uses SMS messaging services, you reach thousands of clients instantly. Read here to learn how to write effective marketing text messages. How to Write Marketing Text Messages Marketing text messages have become…
Facebook Insider Secret: Get a Spring Makeover!
Rina Valan of Brains and Beauty Media shares a Facebook insider secret which will take you to the top of the algorithm and put you first in your followers’ feeds! Do a Spring cleaning on both…
How to Market Your Business Abroad
When considering an overseas expansion for your business, there is a lot you’ll need to learn and prepare for. From the language and local laws to health and safety regulations, moving abroad is no easy…
Pitch Perfect: The 9 Questions Every Successful Pitch Answers
Many curious co-workers and friends have asked me, “How did you manage to convince your company to let you work part-time, anywhere in the world, in a role you built for yourself?” I typically answer…
Patience: The Missing Key to Brand Awareness ROI
We’re living through the most data-driven era of business and it’s having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of…
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