Sales and Marketing
How Big Will Voice Search Be in 2020?
It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic, “Who has good pizza near me?” The…
Choosing the Right Domain for Your Business: How to Avoid Mistakes
Having a website is essential for business success. It opens you up to millions of potential customers and affords you the opportunity to operate and compete on a global scale. However, like everything else related…
How to Find the Perfect Niche for Your Product
People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. “How did you do it?” they often ask. After completing…
7 Guidelines to Assure 2-Way Customer Communication
Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask….
Combine Online with Personal Interaction for the Most Effective Networking
Networking has been an important skill for job seekers for years, but today’s business professionals are using networking for more than just getting a job. From scientist in need of funding and contractors looking for…
Get Started in Public Speaking for Sales Leads
One of the best lead generation systems for direct sales professionals is to offer yourself as a free public speaker. There are literally hundreds of clubs, churches, schools and non-profit organizations near you that would love…
The Untapped Social Network with 10x the Potential of Twitter
Social networks have changed the way we communicate… But their use and relevance are constantly on the hop. I remember when the world was consumed by MySpace. If you didn’t have a MySpace page you…
Before You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Jobs-to-be-Done Branding to Find Your Positioning
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying cry for marketers. We don’t want to just push our…
Water, Water Everywhere…
In the Rime Of The Ancient Mariner, Samuel Taylor Coleridge writes, “Water water everywhere Nor a drop to drink.” Sometimes, I think there is a sales version of this, “Information, information everywhere, But we struggle…
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