Sales and Marketing
The Importance of Brand Recognition for Your Business
In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor…
Don’t Drive Your Customers Away!
I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to…
7 Ways of Leveraging Promotional Counters Effectively
Whether you are planning an event or participating in a trade show or exhibition, promotional counters are a perfect selection for you. They are perfect for product demonstrations as well as sampling and retail marketing….
Call Tracking – an Effective Business Tool
Messengers, chatbots, email, online forms – every year, more and more communication channels emerge in the market for customer interaction. However, one of the most popular channels continues to be the telephone. In many small…
How 3D Marketing Can Help Your Business
3D marketing can increase luxury brands’ conversion rates brands by 40%, as one Forbes study affirmed. A whopping 40%! 3D marketing enables advertisers to create a more memorable experience than 2D. It’s more effective in…
Tips for Interpreting Buying Intent
Every marketer aims to understand consumer intentions. Accurately interpreting buying intent can result in improved sales strategies, more efficient product recommendations, and an enhanced customer journey. This can lead to more conversions and increased brand…
8 benefits of Lead Capture Service vs. Lead Capture Software
Ensuring the smooth flow of potential clients or customers into your business is essential for maintaining a healthy return on investment (ROI). To achieve this, you require a reliable lead capture service system that aligns…
6 Tips for Selling Your Products at a Farmers Market
Farmers markets are gathering places for farmers, artisans, and vendors to offer their products to local citizens. They have become a staple of the season and are a huge growth opportunity for any business owner….
6 Branding Tactics That Work in Niche Markets
Whether you’re an established brand or a fledgling start-up trying to gain traction, understanding how to carve out your space can be the game-changer. With that in mind, here are some tactics that work in…
Holistic Branding: Interplay of Design, Content, & Marketing
In the bustling world of brand establishment, many often assume that one standout component is enough. Maybe it’s a riveting marketing campaign, a stellar design, or content that captivates. Yet, in practice, the creation of…
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