Sales and Marketing
8 Best Practices Every Text Marketer Should Follow
Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices every text marketer should follow. Gone are the days of TV…
In-House vs. Agency: Where to Keep Your Marketing Tasks
Wouldn’t it be great if there were definitive guidance on whether you should keep marketing in-house or use an agency? In many cases, people take an all-or-nothing approach to debating in-house vs. agency marketing. But…
WordPress SEO Mistakes That Can Hurt Your Traffic
If you are a business or individual with a website, chances are that you’ve opted for WordPress as your platform. After all, according to w3techs.com, 31% of all websites use some version of WordPress. WordPress makes…
Sales Heroics are Actually Sales Failures!
All of us revel in stories of the deal where we took dramatic actions and ultimately won—hopefully not by discounting. We get an Adrenalin rush in talking about this things that we did to pull…
Reach Out to Employee Relations Committees
In our ongoing series on direct sales bookings tip #74: contacting employee relations committees. As a home business owner and professional sales consultant, you should be employing as many creative marketing strategies as you can to reach…
Digital Transformation: Why Enterprises Need Progressive Web Apps
Your customers don’t want to wait. They don’t want to wait for your app or web page to load, or for their network to catch up with their needs. They don’t even want to wait…
The Importance of Willpower in Sales Execution
Recently, I had a call with a top salesman I coach. I asked how selling to his top 25 clients was going. He shared that he hadn’t stuck to his strategy because he wasn’t excited…
Thoughts on Agility
Agile is one of the “hot” business buzzwords these days, right along with digital, transformation, and disruptive. (You get double buzzword bingo points if you can use, “disruptive, agile, digital business transformation” in a single…
How to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re…
How to Use Business Texting to Retain More Clients
Have you had trouble maintaining strong business relationships? Here’s a handy guide on how business texting can help you retain clients. Business texting has emerged as the heir apparent to traditional email marketing. Quite frankly,…
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