Sales and Marketing
Sales Heroics are Actually Sales Failures!
All of us revel in stories of the deal where we took dramatic actions and ultimately won—hopefully not by discounting. We get an Adrenalin rush in talking about this things that we did to pull…
Reach Out to Employee Relations Committees
In our ongoing series on direct sales bookings tip #74: contacting employee relations committees. As a home business owner and professional sales consultant, you should be employing as many creative marketing strategies as you can to reach…
Digital Transformation: Why Enterprises Need Progressive Web Apps
Your customers don’t want to wait. They don’t want to wait for your app or web page to load, or for their network to catch up with their needs. They don’t even want to wait…
The Importance of Willpower in Sales Execution
Recently, I had a call with a top salesman I coach. I asked how selling to his top 25 clients was going. He shared that he hadn’t stuck to his strategy because he wasn’t excited…
Thoughts on Agility
Agile is one of the “hot” business buzzwords these days, right along with digital, transformation, and disruptive. (You get double buzzword bingo points if you can use, “disruptive, agile, digital business transformation” in a single…
How to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re…
How to Use Business Texting to Retain More Clients
Have you had trouble maintaining strong business relationships? Here’s a handy guide on how business texting can help you retain clients. Business texting has emerged as the heir apparent to traditional email marketing. Quite frankly,…
How to Do Keyword Research in 2018: A Quick Guide
SEO’s regularly emphasize the importance of keyword research, and for good reasons. Keyword research is quite possibly the most important stage in SEO, and I’ll explain why. On the Internet, people do not just magically stumble across…
How to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content…
CMOs: Are You Torn Between Storytelling and Driving Growth?
A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are…
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